DW Stadium

(For the 25,138 capacity DW Stadium, Future Ticketing not only provides ticketing software, but also access management, customer engagement tools and allows customers to buy their Season Tickets, set up subscription payments, add hospitality and obtain merchandise discounts online.)

The story behind the multi-year partnership between Future Ticketing and DW Stadium (home of Wigan Warriors and Wigan Athletic) is remarkable for the speed with which it turned around the ticketing for the venue under new ownership.

Wigan Athletic spent nine months in administration until March 2021, when Phonix 2021 Limited became the new owners of the club and stadium. The acquisition ensured that the club avoided a 15-point deduction and bolstered their chances of remaining in the Sky Bet League One. Future Ticketing were called upon at the eleventh hour to manage the ticketing for this historic season. We accepted the challenge with gusto and in a 4-week turnaround we created the required 25,000 seater seating plans, ensuring season ticket holders had their seats secure for the season ahead, and enabled the club to sell tickets online and directly to their fans at the DW Stadium ticket office. These procedures were then replicated for Wigan Warriors RLFC, the most successful club in the history of the World Rugby League.

These incredible success stories off the field were followed by historic successes on the field. On 30 April, 2022, The Latics secured the League One title and promotion to the Championship and less than a month later, The Warriors won the Challenge Cup for the 20th time.

The Championship team, Wigan Athletic, and the Super League’s Wigan Warriors, continue to benefit from the partnership with Future Ticketing. Season Tickets, subscriptions, merchandise discounts, and hospitality are all available online. Our innovative ticketing software allows the club to build fan engagement and increase sales and revenue. Our best-in-class open API ensured that the clubs could do a seamless integration with Phokus, to deliver intuitive and cost-effective tools to centralise and simplify, and measure data and gain insights into the behaviour of their customers and fans.

As well as sports fixtures, the DW Stadium hosts numerous off-field events including conferences, exhibitions, and seminars. Again, the flexibility and innovative nature of our Future Ticketing platform allows these events to be sold online and off.