Analytics

FEATURES

Analytics

Future Ticketing enables clients to gather a lot of data, but it is what you do with it that counts.

At Future Ticketing we help event organisers, brands and agencies to collect and measure the purchasing behaviour of customers. The opportunity to know your buyer from first purchase, to turnstile, to engagement at the event, is priceless.

This single, powerful view enabled by third-party partner systems can revolutionise conversion and entice repeat business.

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Pre-event

  • Gather data – time and date of purchase, distance from venue, pre-event upselling and communications
  • Analyse conversions and referrals via
    Google, Twitter, Meta and more
  • Easily integrate multiple
  • CRM platforms to create and segment your target audience
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During event

  • View live scanning data
  • Send Push Notifications via the Digital Ticketing App to encourage retail and F&B purchases
  • Track customer entry by entrance,
    turnstile, scanner and time of entry
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Post-event

  • Automatically send post-event
    information such as surveys or
    early bird offers to next event
  • Use integrated platforms such as
    Activity Stream and Two Circles to
    analyse customer data
  • Use analysis of event and customer data to understand
    your audience and build
    deeper relationships

In this section

Create a Data eco-system

The Future Ticketing dashboard makes tracking and collecting customer data easy.

Our market-leading, next-generation API will enable you to fully integrate data-collection opportunities generated from other API First platforms ensuring data analytics can be delivered and interpreted as efficiently as possible, thereby making your overall data strategy a successful one.

We may be seen as a ticketing software provider on the surface but we know that we are much more than that.

Using sales activity data to inform your future planning and interaction with customers is proven to increase revenue and sales. We offer convenient integrations with a number of analytics partners, including Activity Stream, FullTime Analytics and Two Circles, to help you analyse your audience and their buying patterns. Our built-in FT CRM system manages your customer accounts, and generates customer activity reports based on a number of variables, including buying patterns and previous purchases. It also projects a “lifetime customer value”. Additionally, clean your data using our in-built edit functionality, and de-dupe customers with multiple email addresses using our “merge accounts” functionality. Book a demo

Our open REST API enables a full integration with our various EPOS and retail partners.

The power of this data collection and anayltics means you can create a single customer view across all your customer touch points of ticket purchase, ticket scanning, retail purchases, F&B purchases and email or app engagement.

Analytics partners

Partnerships

We guarantee a straightforward integration via our REST API with numerous analytics, email, CRM and e-commerce partners.