SPORTS
Horse Racing
Horse Racing has a special place at Future Ticketing as that’s where it found it’s genesis. CEO and co-founder, Liam Holton, in a prior role as Marketing and Sales Director for Punchestown Racecourse in Ireland, wanted the perfect ticketing solution but he just couldn’t find it.
In an effort to solve this problem the idea and platform took shape. The original design and development were intended to allow racing fans to buy tickets, memberships or hospitality quickly and easily in advance of the next race meet.
As the leading supplier of ticketing to the horse racing industry across the United Kingdom and Ireland, the Future Ticketing Team brings industry expertise and understanding to exceed the requirements of horse racing ticketing
What our customers say
“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 90% pre-sold tickets and eliminated fraud issues. More importantly, we now provide a better ticketing and event experience for our customers.”
What our customers say
“It was a great bonus that Future Ticketing were able to work with our current website to matching our brand guidelines and provide a quick and intuitive customer journey which generated exceptional conversion rates.”
What our customers say
“I can say with assurance that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly.”
What our customers say
Our ticketing journey with Future Ticketing has been quite remarkable, and the transition to online sales has been much quicker than we anticipated, allowing us to grow revenue, marketing opportunities and interactive relationships with our visitors. The solution is comprehensive and easy to use, which is so important not only for our customers but for the small, busy team at Beverley. It isn’t like working with an external company – it’s like having our very own ticketing expert sat in the office!”
What our customers say
“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 90% pre-sold tickets and eliminated fraud issues. More importantly, we now provide a better ticketing and event experience for our customers.”
What our customers say
“It was a great bonus that Future Ticketing were able to work with our current website to matching our brand guidelines and provide a quick and intuitive customer journey which generated exceptional conversion rates.”
What our customers say
“I can say with assurance that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly.”
What our customers say
Our ticketing journey with Future Ticketing has been quite remarkable, and the transition to online sales has been much quicker than we anticipated, allowing us to grow revenue, marketing opportunities and interactive relationships with our visitors. The solution is comprehensive and easy to use, which is so important not only for our customers but for the small, busy team at Beverley. It isn’t like working with an external company – it’s like having our very own ticketing expert sat in the office!”
Bred for Horse Racing
Racecourse ticketing presents a unique set of challenges which Future Ticketing was built to meet unlike the legacy stadia-based ticketing system Future Ticketing was developed in collaboration with leading experts in racecourse ticketing including thought leaders from Jockey Club Racecourse, Horse Racing Ireland, The Curragh Racecourse. The Association of Irish Racecourses and a number of our people racing experts.
We work with you in your digital development of modernising your customer relationships through state-of-the-art data mining and analytics. Our market leading open Rest API allows you to choose the best-in-class technology solution and integrations to ensure you are always at the cutting edge of technology.
Key Benefits
Scan and record attendance of Annual Badge Holders through barcode scanning.
Racecourses can place QR codes or Barcodes on membership cards, the back of swing badges or using digital memberships to sell and track Annual Badge Member attendance.
Future Ticketing understands how each customer within hospitality is a possible returning customer or sponsor, however racecourses struggle to collect the information on each customer sitting at each table due to old school printing of tickets or collecting of badges on arrival.
Future Ticketing will enables Racecourses to capture the details of each ticket holder at each table creating an overview of your customer base and their networks through our recently launched first to market Digital Ticketing App.
This new innovative solution ensures Racecourses will have full data on all attendees available directly from the user’s phone and racegoer will have access to their digital ticketing through your branded Digital Ticketing App.
Built-in functionality allows attendees to use multi-barcode tickets across multiple sites at the venue; for example, general admission entry can include hospitality or private suites.
Built-in security measures on barcodes prevent them from being scanned more than once. The scanner will deny entry if an attempt is made to use the code multiple times.
Our software will enable you to manage your capacities by race meeting, ticket type and area or through seating plans. This will give you full control and visibility over all of your customers.
Your brand is as important to us as it is to you.
With Future Ticketing, your customer remains on your website throughout the customer journey, allowing you to track analytics and conversions with no third-party redirects and full brand integrity. It remains your relationship with your customers.
You can style your e-tickets according to your guidelines and send pre-event emails to provide customers advance information about entry points, public travel, sponsor information or local food and drink partners.
Information on access control in real-time is a crowning feature of Future Ticketing that will relieve pressure on staff and fans for race meetings. Our scanners read barcodes ‘live’ at your event to prevent fraudulent tickets from gaining entry. Scanners alert staff to different ticket types such as concession or VIP tickets. You can create permissions to allow selected users to log-on and view scanning figures live by entry point or by individual scanner. We provide seamless integration with multiple access control partners for turnstiles. You can lockdown the location of your scanners to scan tickets by stand or type. This means that customers attempting to enter the wrong area will find the ticket scans as “not valid for this section” and your staff can direct them to the correct entry point.
As a Future Ticketing client we ensure you will partner with a Client Success Manager experienced in the Horse Racing sector. Our team member will offer advice and help to get your organisation up and running with the Future Ticketing system. They provide all the requisite training and explain the benefits of our extensive features to help you increase sales, revenue and customer engagement. They can also assist with your digital development to make best use of data, analytics, insights and the multiple integrations with third party systems you will be able to access. As a client you can access our 24/7 support portal with Live Chat functionality, a knowledge base of Frequently Asked Questions, video tutorials, latest features and news items.
Upsell your events by offering additional card options, such as gift vouchers, through your dashboard during the ticket purchasing journey. Customers can use these against tickets or refreshments for any of your race meetings generating additional revenue for your course. Success Stories (1 page each) Punchestown Down Royal Racecourse Point to Point Racecourse Galway Races
All types of ticket information are stored in a single location, be they annual passes, VIP, general admission and so on. Having a central deposit of data means everyone can easily be scanned into your racecourse and their ticket profile details recorded.
Catering partners or retail departments are notified in real-time as orders are processed on additional items during the ticketing purchasing journey of the customer. Having this information in advance allows for efficient information distribution and a smoother customer experience on the day of the meet. Happy staff, happy customers.
Built-in functionality allows attendees to use multi-barcode tickets across multiple sites at the venue; for example, general admission entry can include hospitality or private suites.
Built-in security measures on barcodes prevent them from being scanned more than once. The scanner will deny entry if an attempt is made to use the code multiple times.
Our software will enable you to manage your capacities by race meeting, ticket type and area or through seating plans. This will give you full control and visibility over all of your customers.
Your brand is as important to us as it is to you. With Future Ticketing, your customer remains on your website throughout the customer journey, allowing you to track analytics and conversions with no third-party redirects and full brand integrity. It remains your relationship with your customers. You can style your e-tickets according to your guidelines and send pre-event emails to provide customers advance information about entry points, public travel, sponsor information or local food and drink partners.
Information on access control in real-time is a crowning feature of Future Ticketing that will relieve pressure on staff and fans for race meetings. Our scanners read barcodes ‘live’ at your event to prevent fraudulent tickets from gaining entry. Scanners alert staff to different ticket types such as concession or VIP tickets. You can create permissions to allow selected users to log-on and view scanning figures live by entry point or by individual scanner. We provide seamless integration with multiple access control partners for turnstiles. You can lockdown the location of your scanners to scan tickets by stand or type. This means that customers attempting to enter the wrong area will find the ticket scans as “not valid for this section” and your staff can direct them to the correct entry point.
As a Future Ticketing client we ensure you will partner with a Client Success Manager experienced in the Horse Racing sector. Our team member will offer advice and help to get your organisation up and running with the Future Ticketing system. They provide all the requisite training and explain the benefits of our extensive features to help you increase sales, revenue and customer engagement. They can also assist with your digital development to make best use of data, analytics, insights and the multiple integrations with third party systems you will be able to access. As a client you can access our 24/7 support portal with Live Chat functionality, a knowledge base of Frequently Asked Questions, video tutorials, latest features and news items.
Upsell your events by offering additional card options, such as gift vouchers, through your dashboard during the ticket purchasing journey. Customers can use these against tickets or refreshments for any of your race meetings generating additional revenue for your course. Success Stories (1 page each) Punchestown Down Royal Racecourse Point to Point Racecourse Galway Races
Horse Racing partners
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