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From Fans to Superfans: Unlock Loyalty with FT Rewards
Loyalty points can be used to unlock exclusive benefits, such as priority access to future events, ensuring your most committed fans are always rewarded first. Our points system was used for FIFA World Cup ticket access, where fans earned points across multiple matches and higher-ranked fans had the best chance to secure tickets at favourable prices. When demand exceeded supply for a specific match or category, ticket allocation was based on ranking.
8th January 2026
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