What if your most dedicated fans were always first in line? Over the years, we’ve heard one request again and again from clients: “How can we better recognise and reward our most loyal customers?”
Today, we’re excited to share the answer.
FT Rewards is our brand-new Loyalty Points program designed to help event organisers, venues, and promoters deepen fan engagement, reward loyalty, and drive long-term value. And this is just the beginning.
Why Loyalty Matters More Than Ever
In a competitive events landscape, acquiring new customers is only half the battle. The real growth comes from keeping fans engaged and coming back.
A strong loyalty strategy can:
- Increase customer retention
- Drive repeat purchases
- Boost lifetime value
- Reward loyal fans with access to oversubscribed events
FT Rewards is built to do exactly that, in a way that’s flexible, scalable, and tailored to your business.
Built for Real-World Event Challenges
FT Rewards allows you to recognise loyalty in ways that actually matter to fans. Instead of one-size-fits-all rewards, the system is designed to support different loyalty strategies.
Points can be automatically or manually awarded to
- Ticket Purchasers
- Ticket holders
- Or awarded once the tickets are scanned
Loyalty points can be used to unlock exclusive benefits, such as priority access to future events, ensuring your most committed fans are always rewarded first. Our points system was used for FIFA World Cup ticket access, where fans earned points across multiple matches and higher-ranked fans had the best chance to secure tickets at favourable prices. When demand exceeded supply for a specific match or category, ticket allocation was based on ranking.
FT Rewards is designed to fit seamlessly into existing workflows, giving organisers full control over how and when loyalty is recognised, including general sales or tiered access as needed.
More Is Coming 👀
FT Rewards has officially launched, but we’re only getting started. Over the next two weeks, we’ll be rolling out additional features and enhancements that will make the program even more powerful for managing demand, rewarding engagement, and building stronger fan relationships.
Want to See It in Action?
FT Rewards is intentionally flexible, and the best way to understand its full potential is through a quick demo.
If you’re interested in:
- Increasing repeat ticket sales
- Rewarding your most loyal fans
- Gaining better insight into customer behaviour
📩 Get in touch to book a demo: ronan@futureticketing.com
