EMHF announces new partnership with Future Ticketing

The European and Mediterranean Horseracing Federation (EMHF), (www.euromedracing.eu), is pleased to announce it has appointed Future Ticketing as its Official Ticketing Partner. The EMHF will roll out the new ticketing service at its annual General Assembly 2021.

Future Ticketing Ltd (www.futureticketing.co.uk) is a leading provider of high performance digital software ticketing solutions to over 300 customers in Ireland, the UK and the USA, including over 30 leading horseracing tracks.

The company’s co-founder Liam Holton developed the concept having previously worked as Commercial Director at the Punchestown Racecourse, which hosts an annual Irish National Hunt Festival attracting over 130,000 patrons. Peter McNeile, International Sales Director of Future Ticketing, is a former Commercial Director at Cheltenham Racecourse.

Commenting, Brian Kavanagh Chair of EMHF, said: “We are delighted to partner with Future Ticketing, who are transforming ticketing at racecourses and other venues across Ireland and the UK. One of the lessons from the COVID-19 pandemic for our industry is that sporting organisations need to have a digital platform at the heart of their ticketing systems and Future Ticketing will provide us with the technology and expertise that has already proven invaluable to many racecourses.”

Commenting, Liam Holton, CEO of Future Ticketing, said: “Future Ticketing is expanding its international footprint so we are delighted to team up with such a prestigious organisation as the EMHF. There is a significant opportunity to grow horseracing in Europe and developing relations between national bodies is hugely important in this regard. We are honoured and delighted to partner with Dr Paull Khan and his colleagues and look forward to working with them.”

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