- Future Ticketing delighted to renew contracts with two forward-looking clubs
- St Johnstone in multi-year deal underlines growing presence in Scottish market
- Glentoran’s ambitions empowered by cloud-based ticketing solutions provider
Two of the leading football clubs in Scotland and Northern Ireland have renewed multi-year contracts with online ticketing provider Future Ticketing. In the Scottish Premiership St Johnstone has extended its relationship with Future Ticketing while in the Northern Ireland Football League Premiership, Glentoran has done likewise.
The extension of the partnerships further empowers both clubs on their digital journeys and the offering to their fans is already improving through digital season tickets and ticket sharing. Future Ticketing’s association with St Johnstone has coincided with some of the most successful years in the Perth-based club’s proud history, with Scottish Cup and League Cup silverware being augmented with European football.
Stan Harris, St Johnstone CEO, said: “Future Ticketing have changed how we do ticketing. Our partnership with the company has truly transformed our operations and ensured that once again, St Johnstone FC is at the forefront of the latest developments in football infrastructure.
“Whereas we formerly had the massive manual task of printing tickets, tearing stubs and sending away allocations, we can now focus on our data journey and retaining and growing our customer base.”
In Northern Ireland, 23-time league champions Glentoran first partnered with Future Ticketing in 2019 and the recent renewal ensures the club’s digital ticketing transformation will continue for many years to come. Future Ticketing said it is privileged to be associated with an ambitious club like Glentoran which has the needs of its fans at the heart of everything it does.
Now a regular participant in European football, Glentoran already has plans for the modernisation of its ground with a view to cementing its position as one of the NIFL’s top clubs.
Leanne Dawson, Commercial Manager at Glentoran, said: “Extending our partnership with Future Ticketing was an important decision for us, but also an easy one. Our partnership with Future Ticketing has coincided with some very positive developments for the club and we look forward to that continuing as we continue to plan for our future.
“It has been a pleasure working with Future Ticketing whose professionalism, support and commitment to excellence are what we have always been seeking on and off the field.”
Future Ticketing CEO Liam Holton noted that St Johnstone was the company’s first partner in Scotland four years ago and he said he was proud to have accompanied the club on its digital transformation. Future Ticketing has a strong presence in the Scottish football market where a growing number of clubs are recognising the benefits of API-first ticketing with the leading ticketing technology provider.
Mr Holton said: “St Johnstone has a track record of achieving firsts. In 1989 the club was the first in the UK to construct an all-seater, purpose-built stadium and its first-class spectator facilities provided a model for others to follow. St Johnstone and its McDiarmid Park home are the perfect fit for us at Future Ticketing given our shared commitment to modernising the ticket purchase journey for fans and creating a single customer view and creating additional revenues for our partners.
Ronan Burns, Head of Sales and Business Development, Future Ticketing said he was delighted that Glentoran are continuing their data-first journey on the firm foundations that have been laid in the last few years.
Mr Burns said: “Through our API-first approach we place strong emphasis on the continuous improvement of our ticketing systems’ functionality, so we are especially pleased that the team in Glentoran recognise the wide ranging benefits available from working with our cutting edge software match and that our own development plans can support their future ambitions.
“Our Digital Ticketing App will continue to bring Glentoran and its supporters closer together enabling the club to be constantly improving the fan experience at the Oval and this has always been a key goal for us.”