• League of Ireland’s most successful club in new multi-year deal
• Industry leader Future Ticketing driving growth at Tallaght Stadium

Ticketing software and services provider Future Ticketing has announced a renewal of its partnership with Shamrock Rovers. The multi-year deal between the industry leader in digital ticketing and the Republic of Ireland’s most successful football club extends a mutually productive relationship which is already nearly a decade old.

Shamrock Rovers FC’s commitment to continuous improvement inspired its original link-up with Future Ticketing, a pioneer in the provision of online ticketing in Irish football. Future Ticketing has supported Shamrock Rovers in achieving key data and ticketing objectives, from meeting the complex requirements of European Football ticketing and facilitating the Return to Football in 2020, to enabling the planning for a new family-focused North Stand at Tallaght Stadium informed by a deep understanding of the club’s demographics.

Ross Cullinane, Head of Business Operations, Shamrock Rovers, said:

“Since 2016, Future Ticketing has been a key strategic partner for Shamrock Rovers, supporting us through a period of sustained growth. From record attendances at Tallaght Stadium to major European fixtures, Future Ticketing’s technology has allowed us to scale seamlessly while delivering a smooth, high-quality experience for our supporters.

“Their API-first, cloud-native platform gives us full control and the ability to integrate ticketing with every part of our digital infrastructure — including access control, CRM, retail, and real-time communications. That flexibility has enabled us to streamline operations, improve decision-making, and enhance how we engage with fans.”

“Future Ticketing continues to innovate and adapt, delivering practical solutions that meet the demands of a modern football club. Their team is responsive, their technology is reliable, and their roadmap continues to evolve with us. As an Irish company with a global presence in sport, Future Ticketing understands the needs of Irish football while also bringing international best practice to our league. They remain a key partner in helping us keep raising the bar — both on and off the pitch.”

Ann Marie Guinan, Chief Marketing Officer, Future Ticketing, recalled how Shamrock Rovers first required a new, flexible ticketing system nine years ago which was capable of fulfilling a range of demands.

“We were delighted to work with Rovers to improve the fan experience, deliver quick and easy digital ticket sales and allow instant access to revenue.  We have helped the club automate its workload and the development of the bespoke Shamrock Rovers Digital Ticket App was a real breakthrough in ensuring that the seamless digital transformation coincided with enhanced fan loyalty,” said Guinan.

“As befits the most decorated club in the League of Ireland, Shamrock Rovers is a regular participant in European competitions and we have been privileged to assist the Hoops hosting many prestigious fixtures.

“Shamrock Rovers were early adopters of another piece of game-changing Future Ticketing technology, Dashboard Connect, which allows the club to host both home and away ticket sales, prioritising loyal fans and guaranteeing ticket holder visibility in a GDPR compliant manner.”

• Glentoran FC reinforces commitment to mobile-first experience for fans

• Future Ticketing continue as Glentoran’s official digital ticketing partner

Glentoran Football Club has confirmed the renewal of its partnership with Future Ticketing, reinforcing the club’s commitment to a cutting-edge, mobile-first experience for supporters ahead of the 2025/26 season.

The new multi-year agreement sees Future Ticketing continue as Glentoran’s official digital partner, with the club benefiting from its cloud-based, API-first platform that provides full control over sales, data management and real-time reporting.

Since partnering in 2019, Glentoran has embraced Future Ticketing’s digital-first approach, introducing fan-focused features such as the Glentoran Ticket App, mobile turnstile access and secure QR code delivery, all designed to enhance the supporter journey from purchase to matchday entry.

The renewed partnership also enables Glentoran to further leverage Dashboard Connect, streamlining away and cup fixture access to deliver a smarter, more seamless matchday experience.

Tony Webster, Chief Executive Officer of Glentoran Football Club, said:

“We’re proud to extend our long-standing partnership with Future Ticketing, one of the UK’s leading providers of ticketing solutions and a trusted partner who shares our commitment to delivering a seamless, modern experience every time a supporter walks through the turnstiles at The BetMcLean Oval. Their platform provides the flexibility and control to manage ticketing at scale, while also delivering the data-driven insight we need to better understand and serve our supporters.

“Whether it’s mobile-first functionality, real-time reporting or system integrations, Future Ticketing are always on hand to support us and continually enhance their service, ensuring we remain at the forefront of digital ticketing.”

The company’s long-standing partnership with Glentoran has been central to the club’s ongoing digital transformation, driving improvements to its ticketing operations and enhancing its approach to supporter engagement. Ronan Burns, Head of Sales and Business Development at Future Ticketing, said:

“We are excited to continue our data journey with Glentoran, whose insights will support growing attendances. Our API-first approach to designing our systems means we are always striving to improve functionality.  The Glentoran Ticket App puts ticket purchasing in the hands of the fans and we also introduced Dashboard Connect to maximise attendance potential at grounds just like the Oval.”

Ticketing software and services provider Future Ticketing has announced a renewal of its partnership with SSE Airtricity League club Finn Harps.

Future Ticketing says it is delighted to continue its association with one of the most celebrated clubs in the League of Ireland.

Finn Harps Chairperson Ian Harkin said:

“We are delighted to extend our contract with Future Ticketing. This year we integrated further using Future Ticketing’s lower cost base for payment processing. We also launched our shareholder membership on the platform and recently upgraded to allow for renewals directly on their platform. We look forward to continuing and building on the partnership in the coming years ahead.”

Paul Leavy, Client Success Manager, Future Ticketing, said:

“Finn Harps FC has been a valued partner with us from the start so we are especially pleased the club has chosen to renew its contract with us. Our work with Finn Harps goes well beyond tickets for matches because the flexibility of our platform allows us to handle non-traditional ticketed products and the membership scheme is a perfect example of that. Not only does the Finn Harps membership scheme empower fans to take an active role in the running of the club, it also helps the club diversify its revenue stream. That goes to the core of what Future Ticketing is about – bringing clubs and their supporters ever closer together, and putting clubs on an ever firmer footing.”

Fans can become members of Finn Harps through the club website where they buy a share online and thereby have a stake in the club. As a club deeply rooted in its community, Finn Harps runs summer camps and uses Future Ticketing to manage registrations in a fully GDPR-compliant way. The platform enables Finn Harps to collect essential information such as next-of-kin details, medical information and emergency contacts, all stored securely in one central system.

In addition, Finn Harps efficiently manages home and away match ticket sales through Dashboard Connect, giving fans a secure, seamless and reliable experience throughout the season. Future Ticketing has also seen how season ticket sales have grown impressively at Finn Park and the company sees that as another example of how its platform and cutting edge technology is a win-win for the club and its fans.

Future Ticketing is delighted to announce its partnership with Elgin City, a progressive club in Scottish League Two.

The agreement means that the Borough Briggs club is guaranteed the best ticketing technology, delivered by a proven partner in Scottish football.

Martin Johnston, General Manager, Elgin City, said:

“We are very excited about our partnership with Future Ticketing and have been very impressed with the possibilities this contract is opening up for us. We see this partnership in the context of our ambitious goals for the club. Finishing in Scottish League Two top four and winning the women’s title are only the start. In lockstep with Future Ticketing, we know we are well placed to build on those achievements and keep our fans with us.”

The cloud-based ticketing solutions provider said it is delighted the club has selected it as it moves towards an exciting phase in its ongoing development. The club will now have access to a branded Elgin City FC ticketing app, ticket sharing, and easy renewals, alongside a suite of advanced digital tools including real-time reporting, mobile scanning, and integrated customer data management all designed to enhance the matchday experience for supporters and streamline operations behind the scenes.

Ronan Burns, Head of Sales and Business Development with Future Ticketing, said: “We watched with interest and admiration as Elgin City reached the promotion play-offs and we are looking forward to doing what we can to help the club further grow its loyal supporters.

“We have also been impressed with Elgin City’s commitment to developing the women’s game and we congratulate the team on its title. Elgin City’s approach is a perfect fit with our own ethos of football for all. We know the Elgin City board has strong representatives from the local business community and it is obvious that it’s an exceptionally well run club with enormous potential.

“We have an API-first approach to ticketing software technology and that has stood us in good stead as club after club decides to partner with us. We can now work with Elgin City to plot a clear path to even better fan engagement, a superior online booking experience and the optimisation of revenue streams going forward.”

Forward-thinking collaboration continues to drive digital innovation and elevate fan experience

• Future Ticketing and Crusaders build on strong relationship
• Contract renewal is reflection of positive experience for club and fans
• NIFL Premiership club keeping pace with latest technology

Crusaders FC has reaffirmed its commitment to innovation and digital transformation by extending its long-term partnership with leading ticketing provider Future Ticketing.

Since first teaming up in 2020, the North Belfast club has embraced a fully cashless model at Seaview Stadium, implementing Clover EPOS systems, RFID smart card technology, and a bespoke Ticket Store app. These tools now allow supporters to purchase match tickets, food, and beverages seamlessly, all within one digital platform.

The collaboration has empowered Crusaders to expand its operations beyond football, streamlining ticketing for hospitality, corporate events, and live entertainment. Future Ticketing has played a pivotal role in this evolution, providing the infrastructure and expertise to modernise the club’s systems and meet the needs of today’s supporters.

Crusaders General Manager Bernard Thompson said:

“When we chose Future Ticketing, we were looking for a partner that could grow with us and that’s exactly what we’ve found. As technology evolves, so must we, and Future Ticketing’s solutions allow us to meet that challenge head-on. Their platform supports every aspect of our operation, from football, increased spend per head, to concerts and beyond.”

Thompson added:

“We are delighted to sign a new long-term deal with Future Ticketing. Our partnership has been a tremendous success, with Future Ticketing working closely with us and integrating seamlessly with our other partners to meet the needs of our business. We are currently undertaking further developments aimed at enhancing the spectator experience at Seaview Stadium.”

Paul Leavy, Client Success Manager, Future Ticketing said:

“Crusaders has always been a club that embraces progress. From improving the matchday experience to enabling broader event management, it’s been a pleasure to support their journey. This renewed agreement is a strong endorsement of our partnership, and we’re excited to continue working together to deliver even greater results.”

Founded in 1898, Crusaders FC is one of Northern Ireland’s most established football clubs, with 28 senior trophies and a strong foundation across men’s, women’s, and youth teams.

The extended partnership with Future Ticketing reflects a shared vision for growth, fan engagement, and continued excellence on and off the field.

Attractions.io now integrates with Future Ticketing to simplify admissions at the world’s best attractions and live events.

From this month, guests at attractions using Future Ticketing can purchase and import tickets and membership passes directly to a digital wallet within their Attractions.io mobile app. This means that instead of printing paper tickets at home or purchasing them at an entry gate, guests can use their mobile devices as pre-booked entry passes for their favourite venues.

Even without internet connectivity, tickets stored within the app are available offline and are automatically optimised for scanning at compatible turnstiles. As a result, visitors can quickly pass through entry points without having to wait for their passes to be validated by a staff member, saving time and resources for busy operators during the peak season. 

Future Ticketing’s API-first ticketing platform is the latest solution to be added to the Attractions.io ecosystem. Customers of both platforms now benefit from a digital companion that spans every touchpoint in the guest journey and access shared insights from Attractions.io’s operator console, Connect.

Unlocking New Opportunities 

This partnership addresses common challenges for venues, including simplifying ticketing processes, minimising admissions queues, and enabling enhanced personalisation. 

Jacob Thompson, Customer Experience Director at Attractions.io, shared his enthusiasm: “We’re thrilled to partner with Future Ticketing to elevate the guest experience. Our success with venues like The Jockey Club has proven how powerful our technologies are together, and we’re excited to extend these benefits to more venues.”

Proven Success at the Jockey Club

When British racing institution, The Jockey Club, committed to re-invigorating its racegoer experience, it embarked on a comprehensive tender process. Despite introductions to several contenders, none could match the seamless integration offered by Attractions.io and Future Ticketing. 

Sarah Haynes, Digital Director at The Jockey Club, said: “Managing timelines across different vendors often creates complications, but our experience with Attractions.io and Future Ticketing was remarkably smooth. Each party took ownership of their responsibilities, enabling us to launch in just a few months.”

Future Ticketing CEO, Liam Holton, shared his perspective on the collaboration: “Our partnership with Attractions.io is a natural extension of our commitment to transforming the ticketing experience. It’s fantastic to work with another API-first provider, enabling a seamless integration where the client and their customers are the real beneficiaries. By combining our platforms, we empower attractions to elevate guest engagement and maximise revenue opportunities.”

Moving forward, Attractions.io and Future Ticketing are committed to scaling these benefits, ensuring visitors everywhere enjoy seamless and memorable experiences. 

For more information about this partnership, visit https://attractions.io/product-integrations or https://www.futureticketing.com/

About Attractions.io 

Attractions.io develops mobile technology that helps operators in the experience economy unlock the full potential of every visit. With a guest-centric approach and a commitment to driving innovation in the sector, Attractions.io seamlessly connects your existing technology to enhance the guest experience and deliver commercial success. Its mobile app platform and SDKS provide world-renowned experiences like LEGOLAND, San Diego Zoo and Six Flags with the tools and data they need to unlock the full potential of every visit.

Ross County FC Selects Future Ticketing to Power Digital Transformation Ahead of 25/26 Season

Future Ticketing is proud to announce a major new partnership with Ross County Football Club as the club prepares to launch a new era of digital innovation and fan engagement. Beginning with the 2025/26 season, Ross County FC will implement Future Ticketing’s next-generation ticketing platform as part of its strategic plan to enhance supporter experience, streamline operations, and embrace future-ready technologies.

Chosen for its API-first architecture and industry-leading real-time data capabilities, Future Ticketing will provide Ross County with a fully integrated digital system for online ticket sales, mobile ticketing, loyalty and membership programs, and personalised marketing. These enhancements will allow the club to deliver seamless, flexible, and secure ticketing for fans, while also driving operational efficiency and commercial growth.

Ronan Burns, Head of Sales & Business Development at Future Ticketing, said:

“We’re delighted to partner with Ross County FC as they take bold steps towards a more connected, data-driven future. Our platform will give the club the tools to better understand and engage with their supporters, offering fans a more personalised and frictionless matchday experience. We’re excited to support the club’s ambition and look forward to playing a key role in their digital evolution.”

Ross County FC Chief Executive Steven Ferguson shared his enthusiasm about the new partnership:

“We are committed to continually improving our supporters’ experience, and partnering with Future Ticketing and TEAMcard allows us to take a significant step forward. Their technology will ensure greater accessibility, flexibility, and security for our fans. This is a significant investment from the club into improving the matchday experience at the Global Energy Stadium. An extensive exercise was carried out to ensure no stone was uncovered and we firmly believe these are two best-in-class solutions for our club.”

In addition to the partnership with Future Ticketing, Ross County will also integrate TEAMcard’s advanced stadium access control technology, including the installation of state-of-the-art ticket readers at every turnstile. The combination of Future Ticketing’s powerful digital platform and TEAMcard’s expertise in access management ensures a streamlined matchday experience from purchase to entry.

Ben Phillips, Head of Sales & Marketing at TEAMcard said

“We are extremely proud to be partnering with Ross County FC, and excited about working closely with the club to streamline match day operations and enhance the fan experience for supporters coming to the Global Energy Stadium. The club’s commitment to using technology to deliver the best possible experience for fans could not be clearer, and we are looking forward to supporting the team on that journey.”

Our partnership with Ross County FC reinforces our commitment to supporting forward-thinking clubs who prioritise innovation, fan engagement, and long-term sustainability.