- Future Ticketing and Salisbury Racecourse in a long-term deal
- Salisbury says Future Ticketing platform enhances customer experience
- Racecourse has expanded range of online offerings
Future Ticketing is announcing a multi-year partnership with Salisbury Racecourse.
Horse racing’s premier ticketing software and solutions provider, Future Ticketing, first partnered with Salisbury Racecourse in 2021, and the relationship has gone from strength to strength since then.
Future Ticketing’s commitment to the ongoing development of its API-first ticketing technology has empowered Salisbury to serve its punters better on race days, with annual badge memberships and with the delivery of hospitality packages. Future Ticketing has been at the forefront of the transition to online purchasing, and the digital transformation of admission to racecourses has been at the core of the company’s drive.
Salisbury Racecourse said the continued collaboration marks a significant step in enhancing the racecourse’s ticketing operations and customer experience. Salisbury Racecourse first implemented the Future Ticketing platform for its 2021 Fireworks event, and it quickly became evident to the racecourse that the system was not only efficient but also incredibly user-friendly. Following the seamless experience of that event, Salisbury Racecourse decided to utilise Future Ticketing as its primary ticketing provider moving forward.
With extensive support from Future Ticketing, Salisbury Racecourse successfully launched its new website in 2022 using the fully customised Future Ticketing platform and since then, the racecourse has expanded its range of online offerings. Salisbury said the digital transformation has significantly improved operational efficiency while greatly enhancing the customer experience.
“We are thrilled to continue working with Future Ticketing,” said Emma Tranter, Marketing & Communications Manager at Salisbury Racecourse.
“Their platform has streamlined our ticketing process, making it easier for customers to purchase products and for us to manage sales. The level of support we receive is outstanding, and we look forward to growing alongside Future Ticketing as they continue to innovate. With Future Ticketing’s industry-leading technology and exceptional customer service, the racecourse is poised for continued success in the years ahead.”
Stacey Forde, Client Success Team Leader, Future Ticketing, said:
“We are very pleased that Salisbury has decided to continue as our partner in the coming years. Salisbury Racecourse has continually demonstrated its commitment to modernising its services and ensuring an exceptional experience for racegoers. These are goals that we share and we believe Future Ticketing and Salisbury are the perfect fit as horse racing continues to put the needs of punters front and centre.”
Forde added: “We pride ourselves on being the pioneers of online ticketing in racing, but are also well aware that venues who recognise the value of cutting-edge technology are critical. That’s why we are so proud to have Salisbury Racecourse as our ongoing partner.”
