The Dundee Football Club and Dundee United Derby is a must-see experience for football fans. This fierce rivalry unfolds between two Scottish football teams whose stadiums are only 160 metres apart—a spectacle of Navy versus Tangerine.
Challenge
The Scot Foam Stadium at Dens Park accommodates 11,850 spectators, while Tannadice Park hosts up to 14,223. Historically, queues for tickets stretched miles as eager fans lined up to secure entry to this thrilling event, while staff worked tirelessly processing thousands of printed tickets. Ticketing offices also faced significant challenges in managing security and prioritising loyal fans to ensure the right supporters gained access to tickets.
Solution
With the adoption of Future Ticketing’s innovative Dashboard Connect, Dundee FC and Dundee United FC now manage their shared events with ease and efficiency. Dashboard Connect integrates both clubs’ ticketing systems, providing complete oversight of every fan in attendance. This seamless dashboard integration transforms ticket management and sales, particularly for away games, creating a safer, more streamlined, and user-friendly experience.
Moira Hughes, Ticket Office Manager at Dundee United Football Club, said:
“Using Dashboard Connect saves us a huge amount of manual work prior to one of the biggest games of the season. It allows us to monitor up-to-date sales information and enables us to have a flexible approach to allocation.”
One App for Home and Away Tickets
Dashboard Connect enables clubs to host both home and away tickets within a single Digital Ticketing App, eliminating the need for Dundee FC fans to download the Dundee United FC app, and vice versa. This unified touchpoint enhances convenience and engagement for fans, simplifying the ticketing experience.
Rewarding Loyal Fans
Dashboard Connect allows clubs to prioritise their most dedicated supporters by offering season ticket holders, previous purchasers, and long-standing members exclusive or early access to away tickets. This feature strengthens fan loyalty while ensuring fairness and security.
Operational Efficiency and Reduced Costs
By eliminating bulk ticket printing, Dashboard Connect reduces administrative costs and streamlines operations, allowing ticket office staff to focus on data-driven tasks and strategic initiatives. Digital tickets simplify the process for both staff and supporters, improving sustainability and saving valuable time.
A New Era for the Dundee Derby
With Future Ticketing’s Dashboard Connect, the Dundee Derby experience is safer, smarter, and more efficient. Fans can immerse themselves in the passion of this historic rivalry without the hassle of long queues or paper tickets. Meanwhile, the clubs gain enhanced control, greater sustainability, and improved fan engagement. The future of football ticketing is digital, and Dundee FC and Dundee United FC are leading the way.
