Category: Blog

Blog

When Capacity Is the Constraint, Data Becomes the Growth Strategy

In modern sport, growth is no longer dictated by stadium size alone. When physical capacity becomes a constraint, data, technology, and adaptability determine what’s possible next. Enabled by Future Ticketing’s technology, Connacht Rugby demonstrated how high-performance ticketing technology can empower opportunity enabling the club to capture richer fan data, remain commercially agile through disruption, and lay the foundations for sustainable growth well before the opening of its new stadium.

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Blog

From Fans to Superfans: Unlock Loyalty with FT Rewards

Loyalty points can be used to unlock exclusive benefits, such as priority access to future events, ensuring your most committed fans are always rewarded first. Our points system was used for FIFA World Cup ticket access, where fans earned points across multiple matches and higher-ranked fans had the best chance to secure tickets at favourable prices. When demand exceeded supply for a specific match or category, ticket allocation was based on ranking.

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Blog

Managing Record European Crowds At Tallaght Stadium

Shelbourne’s 2025 European campaign reached a historic peak with their UEFA Conference League fixture against Crystal Palace, attracting 10,134 supporters to Tallaght Stadium. This set a new record attendance for a European match at the venue, surpassing the previous high of 10,094 recorded during the Shamrock Rovers vs Bohemians Dublin derby in March 2024.

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Blog

Lessons from the 2024 RCA Showcase

Having spent over 25 years working with and learning from racecourses, I’ve seen firsthand the creativity and resilience that have kept this industry moving forward. But let’s be honest resilience alone isn’t enough anymore. The world is changing faster than ever, and today’s challenges require boldness, adaptability, and a deep understanding of what audiences want. This seminar was a powerful reminder of what racecourses can achieve if they embrace change and think differently.

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Blog

The future of racing is horse-centric, data-centric and customer-centric

The Asian Racing Conference (ARC) is the pivotal event on the international racing conference calendar, attracting the foremost leaders and brightest minds in racing and sports, along with other influential stakeholders. The ARC plays a pivotal role in shaping global and regional agendas to continuously advance the racing industry.

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Blog

Gift Voucher sales and revenue booming for Future Ticketing clients

Overall, clients of Future Ticketing have seen a 73% increase in gift voucher sales year to date. Gift voucher redemptions have risen slightly this year to 64%, with football fans the most likely to use gift vouchers. In the visitor attractions segment, the average value of gift vouchers year to date is £63 (€73), up 19% on 2022.

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