Not only do fans acknowledge that food and beverage purchases usually are made “on impulse” meaning they can be readily influenced, they spend more if their food and beverage experience improves. Keep in mind fans in all countries said they would spend at least 30% more, on average, if wait times were cut in half
In modern sport, growth is no longer dictated by stadium size alone. When physical capacity becomes a constraint, data, technology, and adaptability determine what’s possible next. Enabled by Future Ticketing’s technology, Connacht Rugby demonstrated how high-performance ticketing technology can empower opportunity enabling the club to capture richer fan data, remain commercially agile through disruption, and lay the foundations for sustainable growth well before the opening of its new stadium.
Loyalty points can be used to unlock exclusive benefits, such as priority access to future events, ensuring your most committed fans are always rewarded first. Our points system was used for FIFA World Cup ticket access, where fans earned points across multiple matches and higher-ranked fans had the best chance to secure tickets at favourable prices. When demand exceeded supply for a specific match or category, ticket allocation was based on ranking.
Shelbourne’s 2025 European campaign reached a historic peak with their UEFA Conference League fixture against Crystal Palace, attracting 10,134 supporters to Tallaght Stadium. This set a new record attendance for a European match at the venue, surpassing the previous high of 10,094 recorded during the Shamrock Rovers vs Bohemians Dublin derby in March 2024.
71% of Season ticket holders stated they make F&B purchases at most games
25% of fans had downloaded a venue or team app
61% of fans would buy more if they could pre-order
40% said they would love to interact with the audience via a virtual crowd
49% said they would pay more for an in-seat F&B package
“Using Dashboard Connect saves us a huge amount of manual work prior to one of the biggest games of the season. It allows us to monitor up-to-date sales information and enables us to have a flexible approach to allocation.”
Having spent over 25 years working with and learning from racecourses, I’ve seen firsthand the creativity and resilience that have kept this industry moving forward. But let’s be honest resilience alone isn’t enough anymore. The world is changing faster than ever, and today’s challenges require boldness, adaptability, and a deep understanding of what audiences want. This seminar was a powerful reminder of what racecourses can achieve if they embrace change and think differently.
The Asian Racing Conference (ARC) is the pivotal event on the international racing conference calendar, attracting the foremost leaders and brightest minds in racing and sports, along with other influential stakeholders. The ARC plays a pivotal role in shaping global and regional agendas to continuously advance the racing industry.
‘It is better to give than receive’ is an old adage that has stood the test of time, with numerous studies over the years showing how those people who spent money on others reported greater levels of happiness than those you spent it on themselves.
Overall, clients of Future Ticketing have seen a 73% increase in gift voucher sales year to date. Gift voucher redemptions have risen slightly this year to 64%, with football fans the most likely to use gift vouchers. In the visitor attractions segment, the average value of gift vouchers year to date is £63 (€73), up 19% on 2022.
Future Ticketing Stripe terminals’, an update which allows venues and events to accept in-person payments through the Future Ticketing dashboard.
As a marketing manager for an upcoming event, you’ve been tasked with achieving a specific revenue goal and getting a record number of attendees to the event. Regardless of whether it’s a football match, festival or visitor attraction; numbers will define your success.
Leading ticket sales enabling software company Future Ticketing is predicting possible total attendances of up to one million at SSE Airtricity League of Ireland grounds this season.
National One club Taunton Titans announce partnership with Future Ticketing Taunton RFC, home of National One club, Taunton Titans has signed a multi-year partnership with
When you plan an event, you work hard to make it amazing. No matter what your event is, you want your customers to have the best experience from the moment you announce the event to when they leave your venue. And that includes their experience when buying their tickets to your match, meet, musical or visitor attraction.
The perilous financial situation faced by the Football Association of Ireland (FAI) is shocking and sad for all those who love the sport. But this should not be allowed to cast a shadow on growing success of SSE Airtricity League of Ireland clubs.
You can never take digital for granted at any size of company Best practice brings unforeseen benefits Digital is now more important than ever to
On Saturday, our latest football club Rochdale AFC went live with their season ticket sales. I had the pleasure of working with a very innovative team of Frances
As a marketing manager for an upcoming event, you’ve been tasked with achieving a specific revenue goal and getting a record number of attendees to
Spring is in the air and League of Ireland soccer is getting ready to kick-off once again. With three sellouts likely in the first ten
Spring is in the air and League of Ireland soccer is getting ready to kick-off once again. With three sellouts likely in the first ten days and exceptional presales through the clubs powered by Future Ticketing we believe with a fair wind, the SSE Airtricity League can attract an attendance in excess of 500,000 in 2019.
It’s the most wonderful time of the year again and across Ireland, hundreds of thousands of children accompanied by loving parents are flocking to visit
