Horse Racing Ireland (HRI) recently announced a new partnership with leading digital ticketing company, Future Ticketing, to provide high performance admission, customer engagement and event solutions to its four racecourses at Fairyhouse, Leopardstown, Navan and Tipperary from 2022.
The four racecourses will benefit from Future Ticketing’s innovative software solutions and will enable HRI to accelerate the digital transformation of its venues in line with the global trend towards greater digitalisation during the Covid-19 pandemic.
Irish company Future Ticketing is a leading provider of online ticketing to racecourses in Ireland, UK and The USA and has an expanding presence in Europe. In 2022, Future Ticketing will provide ticketing solutions to over 1,000 race meetings in Ireland and the UK. In addition to the four racetracks at HRI, clients include the Curragh, Galway and Punchestown racecourses.
Future Ticketing operates across a range of sectors in sports, events, shows, festivals, venues and attractions globally. Current clients include: Connacht Rugby, Shamrock Rovers FC, Wigan Athletic FC, Dundee United FC, St. Mirren FC, Cardiff Devils, Basketball Ireland, Wigan Warriors, Balmoral Show, Pat Shortt and Tommy Fleming.
Paul Dermody, CEO of HRI Racecourses
“On behalf of HRI Racecourses, I am delighted to launch this partnership with Future Ticketing. We look forward to having full control and visibility over all elements of our ticketing, hospitality management, seating plans and more importantly for all our racegoers to purchase tickets online with ease and confidence. We’ve been very impressed by the software and growth of Future Ticketing in both the Irish and UK racing sectors and this partnership is an important step in our commitment to improving the customer experience for racegoers.”
Liam Holton, CEO of Future Ticketing
“As society and the economy begins to normalise and reopen once again, those businesses who are investing in digital transformation are seeing the greatest benefits as customers of all demographics shift their consumer patterns online. We are delighted to partner with HRI and excited to work with them at these prestigious racecourses. Future Ticketing is now the clear leader in Ireland and as we steadily grow our profile in the UK, we are looking forward to seeing large attendances at racetracks everywhere once again.”