• Montrose FC partners with leader in digital ticketing software
• Seamless transition from previous supplier to Future Ticketing
• Future Ticketing grows its portfolio in Scotland across football and ice hockey

Future Ticketing, the leader in digital ticketing software and services, has announced a multi-year partnership with Scottish League One football club Montrose.

Montrose FC was formerly a client of Future Ticketing and its return as a partner ensures it will reap the many benefits of the ticketing company’s ever improving offerings in the seasons to come.

Catriona Bridges, Club Operations, Montrose, said:

“Montrose FC are delighted to once again be partnering with Future Ticketing. Having a secure, flexible and user-friendly electronic platform is becoming increasingly important to clubs of our size, as more and more people opt for the easy and convenient way of buying tickets in advance via mobile devices.

“Future Ticketing made the transition from our previous supplier seamless and the ongoing service we are receiving from the team is excellent. We look forward to developing both our platform and relationship further together in the months and years ahead.”

Liam Holton, Chief Executive, Future Ticketing, said the company’s extensive experience in the football market means it is perfectly placed to accompany a club like Montrose as it continues its exciting ticketing journey of digital transformation.

“We have developed the Digital Ticketing App, which allows fans to access their tickets and purchasing history with a minimum number of clicks.  And with our new innovation, Dashboard Connect, club ticketing managers can share information and streamline sales of away tickets,” said Holton.

“Outside of football we are now working with partners in multiple languages internationally and are bringing that capability to clients who wish to include minority languages in their websites,” Holton added.

In Scottish football, Montrose FC joins a growing portfolio of Future Ticketing partners which already includes Dundee United FC, St Mirren, Dundee FC, East Five and Cove Rangers.

Future Ticketing has clients in many other sports in Scotland and a number of progressive ice hockey clubs have chosen the company for their digital modernisation, namely Glasgow Clan, Fife Flyers and Dundee Stars.

Holton said:

“Welcoming Montrose FC back to Future Ticketing highlights our growing presence across Scottish football. By combining cutting-edge technology with our unwavering commitment to client support, we are proud to empower clubs to advance their digital transformations and enhance their operations.”

Future Ticketing is proud to announce its exciting new partnership with OLS, a UK-based leader in access control solutions and cloud transitions. This collaboration aims to provide businesses with a fully integrated approach to site security and customer experience, perfectly timed to meet the evolving demands of security compliance in the sports sector.

As an API-first, cloud-based solution provider, Future Ticketing excels in delivering real-time data. The system enables live scanning of information from each turnstile, ensuring that critical security, health, safety, and police teams have immediate access to relevant data. This seamless integration supports enhanced operational efficiency and safety at venues.

The partnership with OLS coincides with the introduction of Martyn’s Law, a new security regulation that imposes stricter compliance measures on sports organisations. Together, Future Ticketing and OLS provide a turnkey solution that helps venues meet these enhanced security standards. Martyn’s Law emphasises the need for more robust access control systems, making this partnership an ideal solution for venues looking to ensure compliance.

Ollie Law, Founder and CEO said:

“OLS are delighted to Partner with Future ticketing to deliver cutting edge solutions and collaborate on projects within this ticketing market space.”

Ann Marie Guinan, Chief Marketing Officer said:

“We’ve collaborated with OLS on shared client projects for some time. Their ticketing and access control platforms provide exceptional flexibility and detailed information, ensuring complete transparency and accuracy.”

OLS brings over 15 years of experience in the access control industry and a growing international client base. Their extensive range of perimeter security and integrated systems, including turnstiles, speed lanes, gates, barriers, CCTV, and cloud-based access control, makes them a key player in delivering secure, technology-driven solutions. With a focus on transitioning customers to cloud-based services, OLS continues to lead the way in innovative access control projects and partner integrations.

Through this partnership, Future Ticketing is thrilled to offer businesses a bespoke, turnkey solution that enhances both security and customer experience. This seamless integration ensures that businesses can deliver efficient, automated entry systems while maintaining high levels of site security.

The collaboration between Future Ticketing and OLS has already been implemented across several venues in the UK. Most notably, their recent work at Doncaster Knights involved retrofitting existing turnstiles to enable automatic entry, showcasing the combined expertise and value of this partnership.

Future Ticketing, a leader in API-first ticketing software, and Data Talks, the premier Customer Data Platform (CDP) provider for the sports industry, are excited to announce a strategic partnership aimed at revolutionizing fan engagement. This collaboration empowers sports organizations to enhance their supporter experiences, increase ticket and merchandise sales, and secure higher-value sponsorships through integrated, data-driven strategies.

Future Ticketing is transforming the ticketing industry with its focus on technology, seamless integration, and unified ecosystems. Their approach makes ticketing smarter, more flexible, and fully integrated into every touchpoint of the fan experience. By enabling complete data ownership and utilizing API-driven technology, Future Ticketing goes beyond access—helping organizations create unforgettable, personalized fan experiences that make a lasting impact.

Ann Marie Guinan, Chief Marketing Officer at Future Ticketing, shared her enthusiasm about the partnership: “We’re thrilled to announce our partnership with Data Talks as our newest integration partner. This collaboration is a natural fit, especially given the number of mutual clients we serve. We also appreciate Data Talks’ proactive approach in leveraging our API to build this seamless integration.”

Data Talks specializes in helping sports organizations achieve more supporters, superior sales, and real revenue. With our Sports CDP, clubs can collect, analyze, and act on supporter data, facilitating personalized communication and targeted marketing efforts. Integrating ticketing data from Future Ticketing provides sports organizations with a comprehensive view of their supporters, leading to enhanced engagement and increased revenue opportunities.

Dionysios Zelios, Chief Growth Officer at Data Talks, commented on the collaboration: “Our mission at Data Talks is to make it easy for sports organizations to sell more tickets, sponsorship packages, and merchandise. By partnering with Future Ticketing, we can seamlessly integrate ticketing data into our Sports CDP, delivering a unified view of supporters and empowering sports organizations to foster long-term loyalty and drive revenue.”

This partnership underscores both companies’ commitment to innovation and excellence in the sports industry. By combining Future Ticketing’s advanced ticketing solutions with Data Talks’ data-driven customer data platform, sports organizations can connect with supporters on a deeper level, enhancing loyalty and profitability.

Future Ticketing is delighted to announce an extension of its partnership with Scottish Premiership club St Mirren.

The multi-year contract sees Future Ticketing strengthen its relationship with St Mirren, a progressive club which was among the first to recognise the potential of digital ticketing and its ability to drive sales at The SMiSA Stadium.

In particular, Future Ticketing said it is privileged to accompany St Mirren and its fans in the 2024/2025 season, which began with two rounds in the UEFA Conference League this summer and visits to Paisley by Valur of Iceland and SK Brann, Norway. St Mirren’s involvement in European football this season bridged a 37-year gap and was just reward for the impressive strides the club has been making in recent Scottish domestic campaigns.

Keith Lasley said

“We’re delighted to be extending our partnership with Future Ticketing. We had numerous positive discussions with Future Ticketing over the past year as we look to refine the current ticket platform to create the best possible customer experience for our fans.

“We firmly believe that our extended partnership with Future Ticketing will now give us the opportunity to continue to grow and develop our relationship and ticketing platform enhancing our offerings and customer journey for our supporters.”

Liam Holton, Chief Executive Officer said:

“Here at Future Ticketing we know how much St Mirren values the fans and the intimate relationship the club has with them.  As a fan-focused organisation ourselves, we are especially pleased that a fan-owned club has decided to renew its partnership with us.”

Future Ticketing’s commitment to API-first software means it is best placed to ensure that St Mirren can maximise the benefits the club derives from digital ticketing and online purchasing.

Holton added: “Future Ticketing is looking forward to assisting St Mirren and the football community of Paisley in the coming years.  We are confident that we can help the club achieve the ambitious goals it has for further growth and development.”

• Future Ticketing strengthens position in English rugby union market
• Knights’ home Castle Park hosts club and international matches
• Positive impact on fan experience and operational efficiency

Future Ticketing and Doncaster Knights Rugby Football Club are celebrating the club’s 150th anniversary with a new multi-year contract extension.

Future Ticketing said the renewed partnership with Doncaster Knights is further proof of the leading ticketing software provider’s strengthening presence in the English rugby union market.

Castle Park, a multi-million-pound development with a conference and function centre, is home to the historic Yorkshire-based club which currently plays in the RFU Championship.

Castle Park has also hosted England Under 20s and England Women’s Six Nations home fixtures, with the Knights using Future Ticketing’s leading high-performance software and API to manage ticketing and access control.

The Knights sell season tickets, match day tickets, hospitality tickets and gift vouchers which are redeemable online and allow the Knights’ customers to treat friends, family or corporate guests to an exclusive experience at Castle Park.

The Knights have also used Future Ticketing’s flexible solution to sell tickets for events, awards evenings and concerts at their prestigious venue.

Tom Foy, Commercial Manager, Doncaster Knights, said he is excited to be continuing the partnership with Future Ticketing:

“We believe this will have a positive impact on fan experience and operational efficiency here at Doncaster Knights. This partnership reflects the club’s ongoing commitment to improving ticketing processes for supporters, enhancing digital engagement, and simplifying the purchasing experience.

“In partnership with Future Ticketing, we will be bringing a streamlined ticketing process, making it easier for fans to purchase tickets online, manage their bookings, and access the stadium. The partnership also supports the club’s goals of enhancing the matchday experience, improving fan engagement through data-driven insights with Datatalks and Future Ticketing, and creating a more seamless and efficient system for the club’s operations. Extending our partnership means our systems will continue to evolve with additional features and innovations, aiming to keep Doncaster Knights at the forefront of digital transformation in rugby ticketing. By leveraging Future Ticketing’s technology, the club ensures its ticketing system remains flexible and responsive to changing fan needs, especially in the growing era of mobile and online transactions.”

Paul Leavy, Client Success Manager, Future Ticketing, said: “As part of the contract extension, Doncaster Knights RFC will continue to benefit from Future Ticketing’s API first approach, with an API access control integration and the installation of new turnstiles. Future Ticketing’s leading high-performance API will also allow the Knights to build further partner integrations and sell tickets through a new fan engagement club app and analytics with Datatalks.

“Future Ticketing is excited to continue to partner with the Knights to ensure they integrate their preferred partners, access more data opportunities and build an even deeper relationship with their loyal customers and fans.”

In addition to Doncaster Knights, Coventry Rugby and Cambridge Rugby are Future Ticketing partners in the RFU Championship

• Home and away tickets now available in client’s own Digital Ticket App
• New feature enhances fan safety
• Rewards loyal fans
• Transforms away ticket sales with a seamless shift to digital management.

Future Ticketing is excited to announce the launch of its latest innovation, Dashboard Connect, designed to revolutionise away ticket sales and enhance collaboration between partner clubs and event organisers.

Dashboard Connect allows Future Ticketing clients to seamlessly share dashboards, streamlining the process of managing and selling tickets for shared events. This innovative feature is especially impactful for the digitalisation of away ticket sales, ensuring a secure, efficient, and user-friendly experience for all involved.

Built with fan safety at its core, Dashboard Connect enhances operational efficiency while empowering clubs to reward loyal supporters and helping ensure away matches are a secure and enjoyable experience for all involved.

Key Features of Dashboard Connect

One App, Home and Away Tickets: The Dashboard Connect enables clients to host both home and away tickets for their events and Connected events in their Digital Ticketing App, increasing fan engagement as a single touch point to customers.

Enhanced Fan Safety: By fully complying with GDPR regulations, Dashboard Connect ensures that personal data is handled securely. Clubs gain complete visibility over ticket holders, which allows them to identify and control access to away games, ensuring a safe environment for fans.

Rewards Loyal Fans: Clubs can now reward their most dedicated supporters with exclusive access to away tickets. Dashboard Connect enables clubs to prioritise season ticket holders and long-standing members, offering them early or exclusive digital ticket access, and reinforcing fan loyalty while maintaining fairness and security.

Controlled Access for a Safer Experience: Clubs can control who purchases tickets for high-demand away games, allowing them to vet access based on loyalty or membership tiers. Further to this, the Digital Ticketing App and its operational ticket access settings complement Dashboard Connect in real-time. Together, the system helps ensure that matches remain safe and enjoyable by preventing unauthorised or bulk ticket resales.

Efficient Ticketing and Reduced Administration: The tool eliminates the need for bulk ticket printing, reducing costs and streamlining operations. Digital tickets simplify the entire process for both fans and staff, saving valuable time and increasing operational sustainability.

Real-time Collaboration: Dashboard Connect fosters better communication between partner clubs by allowing shared dashboards that update in real time. This means smoother coordination for away ticket sales, ensuring that the home team has full visibility on sales and away fans can access their tickets faster and more securely.

Ross Cullinane, the Ticketing & Retail Manager at Shamrock Rovers, praised the feature, stating:

“The Dashboard Connect feature has been a game changer for us as a football club. Within minutes, we were able to launch away ticket sales for our members. Ensuring the security of our customer data is always a top priority, and the time saved on administrative tasks has been an incredible bonus.”

Ailish Kelly, Business Manager, Dundalk FC shared her experience with the new feature:

“This has reduced the administration on our team immensely. From a home team perspective, we can now collaborate with away teams to ensure that the correct fans get access to high-profile games, which has been invaluable for us.”

As the most innovative, forward-thinking ticketing company in the industry, Future Ticketing has introduced this feature as part of a series of ongoing enhancements available to clients this year.

Ann Marie Guinan, Chief Marketing Officer at Future Ticketing said:

“At Future Ticketing, we’re always looking for ways to innovate and improve the ticketing experience for our clients and their customers. Dashboard Connect is a perfect example of how we can streamline away ticket sales and foster collaboration between clubs, all while ensuring that security and efficiency are prioritised. We’re proud of the immediate impact this feature has had for clubs like Shamrock Rovers and Dundalk FC, and we believe it will continue to be a game changer in the sports and events sector.”

• Leading online ticketing platform renews partnerships with league leaders Shelbourne and cup finalists Drogheda
• Future Ticketing’s cutting-edge solutions will continue to enable both clubs’ ambitious growth plans
• Future Ticketing partners welcome more fans as title battles reach climax

Future Ticketing is announcing extended partnerships with Shelbourne FC and Drogheda United as the leading online ticketing provider confirms a 19% jump in attendances across the SSE Airtricity League this season.

With the title run-ins well underway, Irish-owned and operated Future Ticketing has said its renewed multi-annual deals with Shelbourne and Drogheda are a sign of both clubs’ commitment to continued growth and enhancement of their fan base.

Fans have flocked in record numbers this season to matches hosted by no fewer than 14 Future Ticketing clients and the 19% growth in sales amongst Future Ticketing partner clubs is indicative of the spiralling interest in League of Ireland football.

Future Ticketing, which is now firmly established as Ireland’s leading digital ticketing platform processing over 14 million tickets worldwide, says the contract renewals underline both clubs’ commitment to delivering world-class, reliable, and transparent ticketing experiences.

Both league clubs have recently benefited from dynamic new investors off the field and entering into extended agreements with Future Ticketing further illustrates how the two clubs share a vision of elevating the match-day experience for fans while driving sustainable revenue growth for football clubs.

Niamh Leonard, Director of Drogheda United, praised the platform, saying: “Future Ticketing’s system has been a total game-changer for us over the last few years. The user-friendly interface, combined with their exceptional customer support, has taken our match-day operations to the next level. We’ve seen our fan engagement grow, and we’re thrilled to keep building on this success together! One of the biggest advantages has been our ability to effectively manage away fans, ensuring their experience is smooth, organised, and secure from start to finish. It’s been a real win for us and for everyone who comes to support their team at Weaver Park.”

Barry Mocke, CEO of Shelbourne FC, commented: “We’re absolutely delighted to continue our partnership with Future Ticketing. Their dedication to innovation, transparency, and GDPR compliance perfectly aligns with our values at Shelbourne FC. Knowing that our fans’ data is handled with the highest level of care and security gives us great confidence and as we continue to invest in the club we are delighted to work with a partner who is on the same growth journey.”

Their decision to renew with Future Ticketing is a testament to the clubs’ commitment to providing top-tier technology which helps clubs thrive on and off the pitch.

Liam Holton, CEO of Future Ticketing, said: “We are absolutely thrilled to continue our journey with Drogheda United and Shelbourne FC. Our passion for Irish football and the League of Ireland runs deep, and we are committed to continue playing a significant role in the league’s ongoing growth and development.

“These clubs have been a vital part of our journey, and we are honoured by the continued commitment they have shown in our platform. Together, we aim to enhance the fan experience, increase ticket sales, and drive innovation, all with the goal of helping to elevate the entire League of Ireland to new heights. All while meeting the highest standards of data security, protection and compliance.

“These renewed agreements mean that Drogheda United and Shelbourne FC will continue to benefit from an array of enhanced features, including seamless digital ticketing, a bespoke digital ticketing app, real-time data analytics, live financial data and integrated access control. Future Ticketing’s platform also supports customised event configurations, giving each club the power to deliver a personalised club experience to each fan.

“Future Ticketing continues to be a great Irish sports technology success story. From our beginnings with just one football club in Ireland six years ago, Future Ticketing has grown into a leading ticketing provider for sports organisations with a global reach enabling the sale of 14 million tickets worldwide, while powering over 50 football clubs in Ireland and the UK. As Future Ticketing continues to expand its footprint in Irish football and beyond, these contract renewals mark another step forward in our mission to empower clubs with the best tools to enhance their operations, grow their fanbase, and create amazing experiences for everyone who loves Irish football.”

• Leading ticketing software provider partners with Fédération Nationale des Courses Hippiques
• Future Ticketing’s multiple language capability powers international growth
• Multi-year deals with Lion d’Angers, Société des Courses d’Hyères and Craon

Future Ticketing has expanded its international footprint by entering the French horse racing market with a partnership with Fédération Nationale des Courses Hippiques.

Utilising its ability to operate across multiple languages, the digital ticketing software provider has partnered with Lion d’Angers in Maine & Loire, Société des Courses d’Hyères on the Cote d’Azur and Craon in western France.

An equine industry leader in Britain and Ireland with a growing presence in the United States and Australia, Future Ticketing is now bringing its experience in managing digital transformation to French racecourses. This year the racecourse in Hyeres, a popular destination for holidaymakers, hosted 19 meetings at its coastal track between February and October.

Lion d’Angers is a classic country venue for flat and jump racing and is home to the world’s longest steeplechase, the Anjou-Maine Challenge over 7,500m.

Craon is one of the leading provincial racecourses in the west of France, with a fixture list of seven dates from June to December, including ‘les Trois Glorieuses’, three days of top-flight mixed racing in early September.

It attracted runners from Ireland this year, and success for Aidan O’Brien and Coolmore in a listed race, along with small trainer James Griffin, who won the feature cross-country steeplechase. All three French venues are now following in the footsteps of 70 other Future Ticketing horse racing partners by gaining insights into customer demographics, travel behaviours, and purchasing trends.

Future Ticketing customised buying journey and customer touch points were translated into French to seamlessly integrate the ticketing system into the track’s websites. They also trained venue teams to manage their events and provided ongoing support. Additionally, the dashboard can be translated into over 100 languages, allowing clients worldwide to use the solution efficiently.

Elena Belmonte, event manager, Société des Courses d’Hyères said: “We appreciated the professionalism and responsiveness offered by Future Ticketing. When our website went down, Peter quickly stepped in and provided us with a solution to keep the sale online.”

Elena Belmonte, Chargée d’évènementiel at Société des Courses d’Hyères “Nous avons apprécié le professionnalisme et la réactivité offerte par Future Ticketing. Lorsque notre site Web est tombé en panne, Peter est rapidement intervenu et nous a proposé une solution pour maintenir la vente en ligne.”

Peter McNeile, International Sales Director, Future Ticketing said: “By embracing a collaborative approach, Future Ticketing ensured continuous feedback, helping all stakeholders meet their objectives and deliver an exceptional customer experience Future Ticketing has unrivalled experience in the provision of cutting-edge ticketing technology to racecourses across the globe and our company’s ability to localise and customise our systems has enabled us to work with our new partners at Hyeres and Lion d’Angers.”