Willwego Bingo – Bringing Bingo Online for Edenderry GAA

When Edenderry GAA set out to take their long-running bingo nights online, the goal wasn’t just to sell tickets digitally — it was to transform the entire experience for both organisers and players. Together with John Martin of Let’s Play Bingo and powered by Future Ticketing’s Willwego platform, they set out to modernise every aspect of the game.

The Challenge

The team faced several clear challenges:

• Automate the delivery of bingo books to players
• Ensure GDPR compliance and secure data handling
• Provide live, transparent sales and payment reports
• Achieve a high rate of payment completion
• Allow ticket sales right up to one hour before the event
• Collect and manage customer data for future engagement

Bingo had traditionally relied on manual processes — paper books, cash payments, and hand-written reports — all of which were time-consuming and prone to error. The ambition was to digitise the event without losing the fun and community feel that made it special.

The Solution

Working in partnership with John Martin from Let’s Play Bingo, the Future Ticketing team designed a tailored solution on the Willwego platform. The result was a complete digital system that delivered:

• Instant digital delivery of bingo books upon purchase
• Fully GDPR-compliant data collection and management
• Real-time sales and payment tracking via the dashboard
• Seamless payment integration to maximise conversion
• Live ticket sales up to one hour before each game

This solution empowered organisers with complete control over ticketing, reporting,
and data — all from a single, easy-to-use platform.

   
The Results

The impact was clear and immediate:

Sales increased

Administration time and costs dropped

Data handling and compliance were fully modernised

Organisers gained transparency and flexibility

This project didn’t just digitise a local bingo game — it created a scalable model for clubs, fundraisers, and community groups across the country.

With Willwego Bingo, Edenderry GAA and Let’s Play Bingo have shown how tradition and technology can work hand in hand — making events smarter, easier, and more rewarding for everyone involved.