The Jockey Club Live: Enhancing the Fan Experience with Seamless Ticketing Solutions
About The Jockey Club Live
The Jockey Club Live is an innovative event entertainment promoter, combining world-class live music with the thrilling atmosphere of horse racing. Since its inception in 2014, The Jockey Club Live has hosted over 165 concerts, attracting more than 1.5 million attendees. Recognised by Music Week as the UK’s 6th largest music promoter, it continues to push boundaries in delivering exceptional entertainment experiences.
With a prestigious portfolio of fifteen racecourses, including Aintree, Cheltenham, and Newmarket, The Jockey Club is renowned for hosting iconic events such as The Randox Grand National and The Betfred Derby Festival. These venues provide the perfect backdrop for The Jockey Club Live’s mission: bringing the biggest names in pop music to racegoers, offering a seamless fusion of live music and exhilarating sporting action.
The Challenge
The Jockey Club Live required a robust, scalable, and user-friendly ticketing solution to support its high-demand events. With concerts featuring global superstars like Kylie, Jess Glynne, Little Mix, Bryan Adams, Sir Tom Jones, Nile Rodgers & CHIC, George Ezra, and Craig David, ensuring a smooth ticketing process was critical. They needed a platform that could handle peak sales periods, provide data insights, and enhance the customer experience while integrating seamlessly with their existing operations.
The Solution
Future Ticketing partnered with The Jockey Club Live to deliver a dynamic, high-performance ticketing system tailored to their unique needs. With Future Ticketing’s innovative digital ticketing solutions, The Jockey Club Live benefited from:
Seamless Online Ticketing – A streamlined purchasing experience for customers, reducing friction and improving conversion rates.
Real-Time Data & Reporting – Access to live analytics and customer insights, enabling informed decision-making and marketing strategies.
Scalability & Reliability – A robust system capable of handling high-traffic ticket sales for in-demand events.
Custom Branding & Integration – A fully branded ticketing experience aligned with The Jockey Club Live’s identity and operational workflows.
The Results
Since implementing Future Ticketing’s solution, The Jockey Club Live has seen enhanced efficiency in ticket sales, a more intuitive booking journey for customers, and improved operational insights. By leveraging cutting-edge ticketing technology, The Jockey Club Live continues to deliver unforgettable experiences, blending the excitement of racing with the magic of live music.
