Jockey Club Live

The Jockey Club Live, established in 2014, has seamlessly blended horse racing with live music events, becoming one of the UK’s leading music promoters. Hosting over 100 concerts and attracting more than 870,000 attendees, they have featured top artists such as Bryan Adams, Kylie Minogue, George Ezra, Jess Glynne, and Tom Jones.

Challenge

Managing events across multiple racecourses presented significant challenges in ticketing operations. The Jockey Club sought a centralized system capable of handling large attendances, streamlining operations, and enhancing customer experience, all while managing sales through multiple third-party channels.

Solution

To address these challenges, The Jockey Club partnered with Future Ticketing, implementing an advanced ticketing solution with the following features:

• Centralised Ticketing Platform : Future Ticketing’s API infrastructure provided a unified system integrating existing technology partners, covering aspects like access control, analytics, CRM, EPoS, finance, loyalty programs, and payments.
• Multiple Sales Channels : The platform facilitated ticket sales through various channels, including The Jockey Club’s official website and authorised third-party sellers such as Ticketmaster, Eventim, and AXS.
• Access Control : Advanced access control features allowed for efficient and secure entry management across all venues.
• Data Management : The centralised platform enabled a comprehensive view of customer data, enhancing marketing efforts and customer relationship management.

Results

The integration of Future Ticketing’s system led to significant improvements:

• Increased Conversion Rates : Basket conversion rates soared by over 30%, indicating a smoother and more efficient purchasing process.
• Adoption of Quick Pay Options : Features like Apple and Google Pay saw a 45% adoption rate among mobile users, streamlining the checkout process.
• Reduced Transaction Time : The average transaction time decreased by 33 seconds, enhancing user satisfaction.

Conclusion

By adopting Future Ticketing’s comprehensive solution, The Jockey Club Live successfully streamlined its operations, improved the customer experience, and solidified its position as a leading live music promoter in the UK. The ability to manage ticketing, fees, access control, and data insights in a single platform while selling through multiple channels has been instrumental in their continued success.