Tour de Beara, the annual mass participation leisure cycling event, has again teamed up with Future Ticketing for online entries and its website store.
Future Ticketing, an industry leader in ticketing software and services, facilitated Tour de Beara’s initial transition to digital ticketing in 2019 and has been powering the west Cork cycling showcase since.
Now, Future Ticketing is announcing a new multi-year partnership with Tour de Beara which ensures the successful collaboration with this community driven initiative will continue into the future. Taking place annually on the second Saturday in September, Tour de Beara starts in Glengarriff and in 2026 will roll out on September 12.
Cyclists can choose from 160km, 120km, or 90km routes on the picturesque Beara Peninsula, with an early bird entry option offering discounted registration.
Cormac O’Sullivan, Secretary of Tour de Beara, said:
“We were very happy to renew our partnership with Future Ticketing because the company understands our event and our community. Their technology has been reliable, has eased entry for cyclists from far and near, and has enabled us to efficiently host an event we are very proud of. Future Ticketing accompanied us when we took the first step to digital ticketing and the company has worked closely with us every year since.”
Greg Walker, Client Success Manager at Future Ticketing, said: “Tour de Beara exemplifies how a community group organising a non-competitive challenge for up to 3,000 participants can deliver a first class rider journey online and on the road. Since 2019, we’ve worked together to make registration faster, clearer, and more flexible, supporting multiple route options and pricing, including early bird access.”
“Our platform gives the organisers real-time oversight of entries, merchandise sales, and operations. The important autoincrement feature assigns a unique number to each participant which is then printed on the rider’s bib, greatly easing administration of this volunteer-run event.
“We are also delighted that our platform can facilitate Tour de Beara’s online shop where cyclists can select from two jersey styles, classic or mountains, or purchase a branded hoodie and the sales data is available on the organiser dashboard. It’s a great example of how Future Ticketing’s technology can enhance the event experience and simultaneously support community fundraising.”
Along with the Tour de Beara website, participants can book their entries using willwego.com
