Future Ticketing announces partnership extension with Dundee FC
- Future Ticketing announces new multi-year partnership with Dundee FC
- Scottish Premiership club adopting digital-first approach
- Fans find Future Ticketing platform opens up new ways to back club online
Future Ticketing has extended its partnership with Scottish Premiership football club Dundee FC.
Announcing the multi-year extension of its partnership, Future Ticketing said it is delighted with how Dundee FC has enthusiastically embraced the company’s technology, ensuring an ever smoother path to multiple purchase options for supporters. Stacey Forde, Client Success Team Leader, Future Ticketing, said:
“While matchday entry to Dens Park remains at the core of our service to Dundee FC, we are aware too of the increasing importance of making sure hospitality tickets are available online, along with a growing range of fan products. At Future Ticketing we know Dundee FC recognises that supporters increasingly expect to be able to make purchases at a time that suits them, without having to call the club, wait for an office to open or make a booking while they are at work. By providing a convenient online purchasing experience, Dundee FC allows fans to browse and secure tickets, hospitality packages and other club products whenever and wherever it suits them.”
John Nelms, Managing Director, Dundee FC, said:
“When we first partnered with Future Ticketing, one of our key objectives was to modernise and professionalise the way we engage with our supporters. Since then, we have been able to expand our online offering significantly, giving fans more opportunities to support the club and enjoy experiences beyond matchday. We can now offer so much more than just match tickets and season tickets, but many other products which place our club on an ever firmer footing and bring us closer to our loyal fans in the ultra competitive environment of Scottish football. We continue to be impressed with the efficient week-to-week service offered by Future Ticketing, along with its intense commitment to further improving its technology for the betterment of our club.”
Dundee FC’s online offering now extends far beyond match tickets. Supporters can currently purchase a range of products and experiences, including: Hospitality Packages, First Team Player Sponsorship & Development Player Sponsorship, Mascot Packages, Dundee FC Gift Vouchers, Season Tickets for 2026/27 and of course, tickets for all remaining matches in the current campaign.
Future Ticketing’s systems are integrated with Capital Credit Union and that partnership facilitates Fair Fan Finance which allows supporters to spread their season ticket payments. Stacey also said:
“Dundee FC’s digital-first approach aligns perfectly with our strategy while at the same time giving fans greater choice and flexibility and making it easier for the club to offer a wider range of experiences and products throughout the season.”
Future Ticketing has innovated on a number of fronts and the Digital Ticketing App – which supporters download to their phones to keep their tickets at their fingertips, and Dashboard Connect – which helps clubs manage ticket purchases by visiting supporters, are just two of the features which keep the company at the forefront of ticketing technology. The Dashboard Connect technology has especially demonstrated its unique value in the case of Dundee FC working with other organisations in the City.
