Balmoral – Future Ticketing

Balmoral Show

“Working with Future Ticketing has brought enormous benefits to The Balmoral Show. The Future Ticketing system ensures a smooth entry for our customers on show day, the system tackles the issues we had previously such as hosting a large volume of cash on-site, long purchase queues, access control and how best to insulate from the economic impact of bad weather.

For the Balmoral Staff, we can report each day of our event what customers have attended using daily tickets or flexible tickets. Using the Future Ticketing cash desk functionality and clover car payment units we can cleanly record and report the income and attendee data for each day.”

Theresa Morrissey, Finance Director

The Balmoral Show is Northern Ireland’s largest outdoor show, and one of the most popular events in the Northern Ireland Calendar, and in 2022 celebrated its 153^rd outing. Traditionally taking place over 4 days in May the show welcomes over 120,000 people annually.

Future Ticketing provides a successful full ticketing solution that resolves traditional agricultural show issues such as:

hosting of large volumes of cash on-site
long queues of customers waiting to purchase tickets and gain access
how best to insulate the show from the economic impact of bad weather.

Our team worked closely with the team at the Balmoral Show to manage their digital transformation including:

online advance sales helping to reduce large volumes of cash on the day, increasing sales from mobile devices and quickening access
managing sponsors, trade and complementary ticketing requirements
event-day access control through scanners with real time reporting for event organisers
utilising Clover EPOS for on the day cash and contactless card sales with full reconciliation and reporting

Future Ticketing is the ticketing supplier of choice to an increasing number of agricultural shows in the UK and Ireland. These include the Armagh Show, the Clogher Valley Show, the Scottish Ploughing Championships, the Tullamore Show, the Halifax Agricultural Show, the Cardigan County Show and the Tinahely Show.