SPORTS
Horse Racing
Horse Racing has a special place at Future Ticketing as that’s where it found it’s genesis. CEO and co-founder, Liam Holton, in a prior role as Marketing and Sales Director for Punchestown Racecourse in Ireland, wanted the perfect ticketing solution but he just couldn’t find it.
Racecourses work harder than other sports for revenue giving rise to many unique and complex ticketing requirements which change from meeting to meeting and course to course. Future Ticketing was designed to solve these problems and working with business partner Mark Cotter, Liam built a new type of racecourse ticketing system using state-of-the- art technology.
Our platform is not just a tool for selling tickets—it’s an enabler of innovation, growth, and long-term success. Our core differentiators lie in our flexibility, ownership model, and future-forward approach.
What our customers say
“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 90% pre-sold tickets and eliminated fraud issues. More importantly, we now provide a better ticketing and event experience for our customers.”
What our customers say
“It was a great bonus that Future Ticketing were able to work with our current website to matching our brand guidelines and provide a quick and intuitive customer journey which generated exceptional conversion rates.”
What our customers say
“I can say with assurance that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly.”
What our customers say
Our ticketing journey with Future Ticketing has been quite remarkable, and the transition to online sales has been much quicker than we anticipated, allowing us to grow revenue, marketing opportunities and interactive relationships with our visitors. The solution is comprehensive and easy to use, which is so important not only for our customers but for the small, busy team at Beverley. It isn’t like working with an external company – it’s like having our very own ticketing expert sat in the office!”
What our customers say
“Future Ticketing has transformed how we sell tickets at Punchestown. Since using the platform we have sold to thousands of new customers, significantly reduced our administration costs, generated substantial cash-flow with over 90% pre-sold tickets and eliminated fraud issues. More importantly, we now provide a better ticketing and event experience for our customers.”
What our customers say
“It was a great bonus that Future Ticketing were able to work with our current website to matching our brand guidelines and provide a quick and intuitive customer journey which generated exceptional conversion rates.”
What our customers say
“I can say with assurance that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly.”
What our customers say
Our ticketing journey with Future Ticketing has been quite remarkable, and the transition to online sales has been much quicker than we anticipated, allowing us to grow revenue, marketing opportunities and interactive relationships with our visitors. The solution is comprehensive and easy to use, which is so important not only for our customers but for the small, busy team at Beverley. It isn’t like working with an external company – it’s like having our very own ticketing expert sat in the office!”
Bred for Horse Racing
Racecourse ticketing presents a unique set of challenges which Future Ticketing was built to meet unlike the legacy stadia-based ticketing system Future Ticketing was developed in collaboration with leading experts in racecourse ticketing including thought leaders from Jockey Club Racecourse, Horse Racing Ireland, The Curragh Racecourse. The Association of Irish Racecourses and a number of our people racing experts.
We work with you in your digital development of modernising your customer relationships through state-of-the-art data mining and analytics. With our API-first ticketing solution, clients can collect data from all their third parties to create a unified customer view. This comprehensive perspective provides insights into demographics, preferences, and spend per head which are essential for designing targeted marketing campaigns and personalised race-goer experiences.
Trusted Results
Future Ticketing clients typically report:
30% increase
in basket conversion
30 seconds
Checkout time reduced
by 30 seconds
x1.4
Clients report Customers return
an average of 1.4 times
Intuitive and streamlined
Annual Badges
and Memberships
Easily create and copy Annual Badge memberships. Offer digital or physical cards, collect member photos, and unlock access to exclusive discounted tickets.
Branded App
Create your branded Progressive Web App for easy and trackable ticket sharing, fan insights, and seamless Google/Apple Wallet tickets to boost engagement and loyalty.
Client Success
Manager
Get expert support from a racing insider to drive sales, digital growth, and on-the-ground success.
Data-Driven Growth
Use data and analytics to boost attendance, increase spend per head through unique packages, and deepen sponsor relationships with targeted insights.
Gift Vouchers
Boost revenue by upselling customisable gift vouchers via your dashboard. Collect racegoer data and let fans redeem vouchers for tickets.
Secure Access
Control
Restrict handheld scanners and integrated turnstiles by entrance or enclosure for smarter crowd control, with real-time scan data synced across all sales channels.
Simplify Ticket
Allocation
Empower bookmakers, schools and partners to manage their own ticket allocations and claims, reducing your admin workload and streamlining operations.
Your Brand in Every Touchpoint
Your brand stays front and center throughout the entire buying journey from customisable UX, confirmation emails, tickets, gift vouchers to the mobile app experience.
Horse Racing partners
Success stories
FT
Sports
Horse Racing
Sports
Sports
Sports
