Point-to-Point, UK

Horse Racing

“I can say with assurance (is) that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly.”

Adam Hurley, PR and Communications Executive Point-to-Point UK

A Point-to-Point is a form of amateur horse racing over fences held at a variety of Point-to-Point racecourses throughout the UK. It’s a great day out in the countryside where people come together to socialise and enjoy the sport.

In June 2020 Point-to-Point UK chose Future Ticketing as their ticketing partner sto move to a new cashless, digital ticketing solution and meet Covid-related restrictions at the time.

The flexibility of the Future Ticketing platform has allowed the association to successfully bring all stakeholders: owners, trainers, jockeys, spectators and crucially all 150 racecourses under a single, online sales umbrella.

Previously, individual members across the country each managed the administration of setting up different race meetings. With Future Ticketing, two members were appointed as ‘primary users’ and were trained to centrally manage this function for the whole association. This newly centralised approach saves the members thousands of hours of administration time, and ensures full accountability and compliance.

Despite the centralised administration each of the 150 venues can still have a bespoke set-up such as:

  • individual capacities for the whole course and/or individual enclosures; and
  • different registration guidelines for each course.

Crucially, every event is now sold from the same system.

The Future Ticketing platform allows the Point-to-Point Racing Authority, UK to enhance its digital footprint through online sales and registration of events on not only its own website but also on each individual venue website and on sponsors and partner websites.

“We are still very much in the infancy of our relationship with Future Ticketing, but what I can say with assurance is that the platform/dashboard has been designed in a way that it is very easy to use, and we can self-teach most things quickly. The set up and support teams are fantastic and can quickly assist in solving any problems or queries. This gives us, the user, great confidence and peace of mind. Another great aspect is the number of reporting tools, which we have only just scratched the surface with. Options for data analysis are endless, but yet it is still quick and easy to find the stats we need.”

Adam Hurley, PR and Communications Executive Point-to-Point UK

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