Tullamore Show

“We are thrilled with the benefits that Future Ticketing has brought to the show’s ticketing and administration capabilities. Pre-sale online purchases grew exponentially with very successful early bird promotions producing guaranteed revenues prior to the event. Alongside this scanning and cashless options that Future Ticketing have provided makes it easy for us to analyse and account for revenues both live on the day and post event.”

Freda Kinnarney, Secretary of the Tullamore Show

Tullamore Show & FBD National Livestock Show is Ireland’s premier agricultural event.

Every year it attracts the best cattle, sheep, and equine breeders from all over the country, alongside entrants for its other 1,000 plus competitions with a total prize-fund of €175,000.

It is Ireland’s largest one-day show, and in 2022 takes place on 14 August.

Annually it averages over 60,000 visitors, with 700 Trade Stands from Agri Sectors, Home Industries, Farm Produce, Innovation, Forestry, Agri Machinery and more.

In considering a new ticketing solution, the show’s event committee had had significant challenges to address including:

the hosting of large volumes of cash on-site
long queues of customers waiting to purchase tickets and gain access,
how best to insulate the show from the impact of bad weather

For the show the biggest challenge was to scan tickets across nine entrances on a remote 250 acre site with limited connectivity, and be able to access that data immediately, in real time.

The Future Ticketing platform allowed event tickets on the day to be scanned live via laser scanners that had downloaded a mobile app which could be run off 3G/4G/5G mobile phone networks in areas of poor internet access.

By moving ticketing on-line, advance pre-event sales grew exponentially making on the day cash management safer and easier.

Alongside this Future Ticketing further reduced cash sales on the day sales by providing hardware (again powered by an app) to take card and contactless payments which instantaneously printed a scannable barcoded ticket which could then be scanned at one of the entrances.