Author: Ann Marie Guinan

Blog

When Capacity Is the Constraint, Data Becomes the Growth Strategy

In modern sport, growth is no longer dictated by stadium size alone. When physical capacity becomes a constraint, data, technology, and adaptability determine what’s possible next. Enabled by Future Ticketing’s technology, Connacht Rugby demonstrated how high-performance ticketing technology can empower opportunity enabling the club to capture richer fan data, remain commercially agile through disruption, and lay the foundations for sustainable growth well before the opening of its new stadium.

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Blog

From Fans to Superfans: Unlock Loyalty with FT Rewards

Loyalty points can be used to unlock exclusive benefits, such as priority access to future events, ensuring your most committed fans are always rewarded first. Our points system was used for FIFA World Cup ticket access, where fans earned points across multiple matches and higher-ranked fans had the best chance to secure tickets at favourable prices. When demand exceeded supply for a specific match or category, ticket allocation was based on ranking.

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Blog

Managing Record European Crowds At Tallaght Stadium

Shelbourne’s 2025 European campaign reached a historic peak with their UEFA Conference League fixture against Crystal Palace, attracting 10,134 supporters to Tallaght Stadium. This set a new record attendance for a European match at the venue, surpassing the previous high of 10,094 recorded during the Shamrock Rovers vs Bohemians Dublin derby in March 2024.

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News

Future Ticketing and Kerry FC Strengthen Fan Experience Together

“When we started the club, we relied heavily on Future Ticketing’s expertise both in the League of Ireland and internationally to assist us with our season tickets and match tickets. The partnership with Future Ticketing has enabled us to focus on growing the club and their support for us in the past three seasons has been second to none. We were especially pleased with how the Future Ticketing platform performed in our historic FAI Cup run this season where we defeated Athlone Town, Cobh Ramblers and Sligo Rovers at Mounthawk Park.”

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News

Laois GAA Partners with Future Ticketing

“Thanks to our partnership with Future Ticketing, match tickets can be purchased directly from our own county GAA website and we know that will bring our loyal supporters even closer to Laois GAA and further strengthen the relationship we all really value.”

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News

Skating ahead: Future Ticketing announces partnership with Aberdeen Lynx Ice Hockey Club

“We were looking for more than just a ticketing provider.  What we really wanted was a solution that could grow with us and put our fans at the centre of the experience. Future Ticketing gives us that and more. The ability to offer new benefits to season ticket holders, manage access securely, and make ticketing smoother for everyone is a real game changer for us.”

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News

Dundalk FC enters long term partnership with Future Ticketing

“Their innovative platform has been instrumental in enhancing our supporters’ matchday experience, making it easier than ever for supporters to secure their tickets and enjoy games at Oriel Park. This continued collaboration reflects our commitment to delivering the very best for our supporters both on and off the pitch.”

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News

Why Shamrock Rovers chose to extend their partnership with Future Ticketing

From record attendances at Tallaght Stadium to major European fixtures, Future Ticketing’s technology has allowed us to scale seamlessly while delivering a smooth, high-quality experience for our supporters. Their API-first, cloud-native platform gives us full control and the ability to integrate ticketing with every part of our digital infrastructure — including access control, CRM, retail, and real-time communications. That flexibility has enabled us to streamline operations, improve decision-making, and enhance how we engage with fans.

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