Tullamore Show

“Pre-sale online purchases grew exponentially, with very successful early bird promotions producing guaranteed revenues prior to the event.”

Tullamore Show & FBD National Livestock Show is Ireland’s premier agricultural event.

Every year it attracts the best cattle, sheep, and equine breeders from all over the country, alongside entrants for its other 1,000 plus competitions with a total prize-fund of €175,000.

It is Ireland’s largest one-day show. Annually it averages over 60,000 visitors, with 700 Trade Stands from Agri Sectors, Home Industries, Farm Produce, Innovation, Forestry, Agri Machinery and more.

When considering a new ticketing solution, the show’s event committee had significant challenges to address:

• The hosting of large volumes of cash on-site.
• Long queues of customers waiting to purchase tickets and gain access.
• How best to insulate the show from the impact of bad weather.

For the show the biggest challenge was to scan tickets across nine entrances on a remote 250 acre site with limited connectivity, and then be able to access that data immediately, in real-time.

The Future Ticketing platform allowed event tickets on the day to be scanned live via laser scanners operating via a downloaded mobile app which could be run off 3G/4G/5G mobile phone networks in areas of poor internet access.

By moving ticketing online, advance pre-event sales grew exponentially making on-the-day cash management safer and easier. Future Ticketing further reduced on-the-day cash sales by providing hardware (again powered by an app) to take card and contactless payments which instantaneously printed a barcoded ticket available to be scanned at one of the entrances.