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When Capacity Is the Constraint, Data Becomes the Growth Strategy
In modern sport, growth is no longer dictated by stadium size alone. When physical capacity becomes a constraint, data, technology, and adaptability determine what’s possible next. Enabled by Future Ticketing’s technology, Connacht Rugby demonstrated how high-performance ticketing technology can empower opportunity enabling the club to capture richer fan data, remain commercially agile through disruption, and lay the foundations for sustainable growth well before the opening of its new stadium.
22nd January 2026
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