Plymouth Gladiators

Founded as one of British speedway’s most recognisable clubs, Plymouth Gladiators have long been a cornerstone of motorsport entertainment in the South West. Competing at the iconic Coliseum, the club has built a loyal supporter base drawn to the intensity, speed, and atmosphere that live speedway delivers.

As fan expectations evolve and digital access becomes increasingly important, Plymouth Gladiators have embarked on a wider digital transformation journey, with ticketing identified as a critical area for modernisation.

The Club’s Vision

Plymouth Gladiators are focused on strengthening supporter engagement while future-proofing operations. Central to this vision is creating a ticketing experience that is simple, scalable, and capable of supporting both long-standing fans and new audiences.

The club’s strategy prioritises stability and data insight today, while laying the groundwork
for more flexible ticketing options in the future.

Challenge

Historically, ticketing at the Coliseum relied heavily on traditional race day processes.
While familiar to long-time supporters, this approach limited the club’s ability to plan
ahead, capture meaningful customer data, and offer advance purchasing options.

As the club began its digital transformation, there was a clear need to:

• Introduce a more structured ticketing model
• Reduce operational complexity on race days
• Gain greater visibility of supporter attendance
• Prepare systems for future advance ticketing

Rather than rushing into full per-event sales, Plymouth Gladiators chose a phased
approach to ensure long-term success.

Solution

For the 2026 season, Plymouth Gladiators adopted a season ticket–only model as the
first phase of their ticketing transformation.

The launch of Plymouth Gladiators 2026 Season Tickets provides supporters with access to all 11 home race meetings at the Coliseum, while allowing the club to consolidate ticketing operations and data within a single, digital-first system.

Supporters can choose between:

• Seating in the NHS Grandstand, or
• Standing access throughout the rest of the Coliseum

Each season ticket package also includes a range of added-value benefits such as included parking and discounts on club merchandise, rewarding loyalty while enhancing the overall race day experience.

This approach delivers immediate value to fans while enabling the club to build a reliable foundation for future ticketing expansion.

Looking Ahead

With the season ticket framework in place, Plymouth Gladiators are preparing to introduce advance ticketing for individual race meetings later in 2026. This next phase will allow the club to broaden its reach, attract casual attendees, and further optimise marketing and attendance planning.

By taking a measured, phased approach, Plymouth Gladiators are ensuring that technology, operations, and supporter experience evolve together—supporting both short-term stability and long-term growth.