Cardiff Devils

The Cardiff Devils are a Welsh ice hockey team playing in the British Elite Ice Hockey League.

The team play at the Ice Arena Wales, Cardiff Bay.

In 2017 the Club looked for a new ticketing system that could resolve two issues:

• Modernising customer journeys both online and in-person; and
• Reducing manual ticket sales workload on their team.

Future Ticketing collaborated closely with the Cardiff Devils team to provide an online seating plan for their 3000+ seater stadium. The plan accommodated allocated seating for both season ticket holders and the general public.

Season ticket holders “Preferred Seats” were allocated for the entire season, which cut down on any ‘double-booking’ errors.

Additionally, fans could purchase numerous types of season ticket packages (which included discounts and merchandise options) based on the area they were seated in.

In 2017, Future Ticketing also worked alongside the Cardiff Devils team to host The Challenge Cup final.

Future Ticketing and Cardiff Devils continue to work in partnership and in 2022 Cardiff Devils are the reigning EIHL (Elite Ice Hockey League) play-off champions, winning their third title in a row beating the Belfast Giants 6–3 at the EIHL play-off Final.