Cardiff Devils

The Cardiff Devils are a Welsh ice hockey team playing in the British Elite Ice Hockey League.

The team play at the Ice Arena Wales, Cardiff Bay.

Cardiff Devils

In 2017 the Club looked for a new ticketing system that could resolve two issues:

• Modernising customer journeys both online and in-person; and
• Reducing manual ticket sales workload on their team.

Future Ticketing collaborated closely with the Cardiff Devils team to provide an online seating plan for their 3000+ seater stadium. The plan accommodated allocated seating for both season ticket holders, the general public, hospitality seats and away fans.

Additionally, fans could purchase numerous types of season ticket packages (which included discounts and merchandise options) based on the area they were seated in.

Always eager to grow and avail of new opportunities, Cardiff Devils have continuous adopted new features and revenue streams available through the Future Ticketing dashboard and in recent times, rolled out Puck Sponsorship as a upselling item on the customer journey where fans can purchase a meet and greet with their preferred Devils player.

The club continuous uses fan engagement to grow and retain their audience, a Sports Direct Study placed Cardiff Devils fans as the 6th most engaged customer base. The data opportunities available to Cardiff Devils enabled to club to convert avid fans to general buyers and season ticket holders as games sell out each week.

The success of the partnership lead to also providing ticketing for the Vindico Arena.

Vindico Arena

The Vindico Arena offers a number of skating options to avid local skaters. Regulars can avail of patch sessions or advanced learn to skate. While new customers can attend public skating and purchase penguin support for those unsure on their feet.

The enablement of online purchase for customers ensure a repeat purchase pattern and increase of spend per head once at the arena through amenities and upselling in the customer journey.

The arena also hosts Friday night disco and generates additional revenue through Gift Vouchers and Group Bookings all made easy online for customers.