Coventry Rugby

Coventry Rugby is a Championship club, in English rugby. In 2019 they began to look at investing in a new ticketing system to improve the overall administration of their commercial operations.

They needed a ticketing platform that:

• Allowed sales on-line and specifically mobile devices.
• Would integrate with the Clubs website, providing a smooth customer journey.
• Provided real-time live scanner reports on match days.
• Required minimal upfront investment and a competitive commercial rate.

Ahead of the first game of the next Season we had their system built and in the process migrating over 1000 Season Ticket Holders. The club opened that new season with a move from unallocated general admission to allocated seating, with general admission standing.

As well as day-to-day ticketing operations, off-field and Community events such as Rugby Coaching Camps, fireworks display and Christmas pantomimes are also now booked via the Future Ticketing system.

Since partnering with Future Ticketing, Coventry Rugby has seen both a significant increase in average crowds (up 10% in the Championship and 11% in the Championship Cup) and a significant swing in the proportions of tickets which are booked in advance compared to match days.

In 2018/19 the average advance match day ratio was 20:80. By 2020, this had reversed to 70:30, giving the club more opportunity to plan match days catering, staffing and security in advance.

In 2022, Coventry Rugby maximised the software available through the Future Ticketing platform and installed state-of-the-art automated turnstiles to give supporter quicker access to Butts Park Arena.