Balmoral Show

”the (Future Ticketing) system tackles the issues we had previously such as hosting a large volume of cash on-site, long purchase queues, access control and how best to insulate from the economic impact of bad weather.”

The Balmoral Show is Northern Ireland’s largest outdoor show, and one of the most popular events in the Northern Ireland Calendar. In 2022 it celebrated its 153rd outing. Traditionally taking place over four days in May, the show welcomes over 120,000 people annually.

Future Ticketing provides an efficient full ticketing solution that resolves traditional agricultural show issues such as:

• Hosting of large volumes of cash on-site.
• Long queues of customers waiting to purchase tickets and gain entry.
• How best to insulate the show from the economic impact of bad weather.

Our team worked closely with the team at the Balmoral Show to manage their digital transformation including:

• Online advance sales helping to reduce large volumes of cash on the day, increasing sales from mobile devices and speeding up entry.
• Managing sponsors, trade and complementary ticketing requirements.
• Event-day access control using scanners with real-time reporting for event organisers.
• Utilising Clover EPOS for on-the-day cash and contactless card sales with full reconciliation and reporting.

Future Ticketing is the ticketing supplier of choice to an increasing number of agricultural shows in the UK and Ireland. These include the Armagh Show, the Clogher Valley Show, the Scottish Ploughing Championships, the Tullamore Show, the Halifax Agricultural Show, the Cardigan County Show and the Tinahely Show.