Shamrock Rovers F.C.

Working in football, everything moves so fast on a daily basis. With Future Ticketing regardless of the day or hour I know I have something to help or advise on set up or ideas. We’ve seen this so much over the last couple of years with Covid test sites, European qualifications and year-on-year growth in season tickets sales. We’ve been able to constantly grow and improve with Future Ticketing.

Ross Cullinane, Ticketing & Retail Manager

Shamrock Rovers F.C. is the most successful football club in the Republic of Ireland. With a record 19 League of Ireland titles and 25 FAI Cups, Rovers has also supplied more players to the Republic of Ireland national football team than any other club in Ireland.

The club has played its home games at the Tallaght Stadium since 2009, which has a capacity of 10,000 in 2024 following the completion of a redevelopment of its North Stand – a new family-friendly stand. The stadium has hosted the club’s UEFA Europa League games and will meet UEFA Category 4 requirements to host any European competition.

Challenge

Shamrock Rovers first partnered with Future Ticketing for the 2016-2017 season, with the club requiring a new flexible ticketing system capable of fulfilling a range of demands including: improved fan experience; quick and easy mobile phone sales; the ability to monitor and amend sales; revenue and access control in real-time; management of memberships; increased digital sales; seamless and accountable access control; eliminating fraud; and facilitating quick access for large attendances at multiple turnstiles around Tallaght Stadium.

Solution

Future Ticketing’s high-performance ticketing software comfortably delivered on satisfying the multiple requirements of the club listed above.

In 2019, Shamrock Rovers worked with us to move to a data driven model. This included using Future Ticketing’s world-class API infrastructure to integrate Activity Stream into its ticketing system. Activity Stream tracks sales and promotions to analyse customer data and identify opportunities, potential new audiences and increase revenue. Alongside this, Rovers utilised tools within the Future Ticketing dashboard to clean, merge and delete incorrect data. This exercise paved the way for three years of record-breaking season ticket uptakes.

Value-added

The Shamrock Rovers and Future Ticketing relationship continues to deepen including managing the club’s regular campaigns in UEFA competitions. In addition, there is an ongoing development of data analytics across ticketing and retail to gain a single 360° view of its business and to monitor return on investment of each customer.